Development History of Guangzhou Aogu Enterprise Group Co., Ltd.
In the 1980s, Dr. Chen Songlin, a Chinese-American biologist, founded Aogu Biotechnology Co., Ltd. in Australia, with a unique professional medical background, and its products sold well globally.
At the beginning of this century, it entered China and established its Asia-Pacific operations center in Guangzhou. It is a comprehensive cosmetics group integrating R&D, production, sales, after-sales service, and education. The production base is located in Huadu, Guangzhou, covering 30,000 square meters, with 30 production lines already in place, and the production lines will reach a scale of 2 billion, making it an independent modern science and technology production park that meets GMP production standards.
The group owns multiple brands and multiple business divisions. The facial mask division is mainly responsible for the operation of brands such as Qianbai Cao, My Flower Garden, Qibai Cao, and Guocao Ji. The hair care division is mainly responsible for the operation of Adolph, Haisiwei, and B2V. The cosmetics division is mainly responsible for the operation of Cardia.
2000 Guangzhou Aogu Biotechnology Co., Ltd. was established, setting up the Asia-Pacific operations center and building the Guangzhou Longgui production base.
2003 The France Cardia cosmetics brand operations center was established, responsible for the full-system operation of the Cardia cosmetics brand in the Greater China region.
2005 Cooperated with Guangdong Pharmaceutical University, committed to the R&D of Chinese herbal whitening facial masks, and the Qibai Cao brand was born.
2006 Guangzhou Aogu Biotechnology Co., Ltd. moved to a new marketing center, built the Renhe production base, and introduced brand-new fully imported technology equipment.
2007 Qibai Cao facial masks first participated in the 12th Shanghai Beauty Expo, and its unique concept received strong industry feedback.
2009 Obtained the exclusive agency rights for the Greater China region for Germany Adolph and UK Haisiwei high-end hair care brands, and established a production base in the Asia-Pacific region.
2012 Founded Qianbai Cao and My Flower Garden herbal facial mask brands, leading industry development, and won the honorary title of "2012 China Cosmetics Most Popular Facial Mask Brand by Consumers".
Participated in the 17th Shanghai Beauty Expo, and Qibai Cao facial masks won the "2012 Top Ten Most Trusted Brands by Consumers" award.
Completed the market development layout for Germany Adolph and UK Haisiwei in the Greater China region.
Guangzhou Aogu Biotechnology Co., Ltd. won the honorary title of "Integrity Cooperation Unit".
Formed a strategic partnership with 360 China Cosmetics Weekly.
2013 Established Guangzhou Aogu Group Enterprise Co., Ltd., with facial mask, hair care, and cosmetics divisions under it.
Built a new marketing center, improved group department management, and expanded office area to 2,000 square meters.
Sponsored the 5th (2013) "Love Warms Winter" public welfare activity of Tanghe Life Network.
Held the first wealth marketing meeting of the facial mask division, with more than 200 agents attending.
Held the annual appreciation meeting of the facial mask division, with more than 400 guests attending.
Adolph won the honorary title of "2013 China Cosmetics Annual *** Hair Care Brand".
Reached R&D cooperation with Korea Science Life Center.
2014 Participated in the 19th Shanghai Beauty Expo, and Adolph won the honorary title of "Excellent Brand in the High-End Hair Care Category".
Successfully held the first Adolph marketing summit, with more than 300 guests attending.
Reached a strategic partnership agreement with China Beauty Magazine.
Reached a strategic partnership agreement between Adolph and Ruili Magazine.
Invested heavily to build the third production base in Huadu, Guangzhou - Aogu Science and Technology Park, with a production area exceeding 30,000 square meters, newly introducing pure European imported equipment, and meeting GMP production standards.
Reached a strategic partnership with Jucheng Group to introduce internationally oriented management talents and an international management system.
Successfully held the grand opening ceremony of Aogu Science and Technology Park, with more than 1,000 participants, leading industry development, setting industry standards, and becoming an industry model.
Corporate Culture of Guangzhou Aogu Biotechnology Co., Ltd.
Corporate Vision:
Committed to becoming the world's leading supplier of personal care products.
Corporate Mission:
To set industry benchmarks, promote industry development, and shape the future of the industry.
Short-Term Goal:
All employees strive to achieve annual revenue exceeding RMB 2 billion by 2017.
Business Philosophy:
Use innovative technology, extract biological essence, and intelligently manufacture safe products.
Gather high-end talents, integrate internet thinking, and build advanced models.
Emphasize rapid response, focus on service details, and exceed customer expectations.
Integrate industry resources, position target markets, and build industry brands.
Talent Philosophy:
Provide development paths and create a happy life for those with shared values.
Provide learning opportunities and create promotion platforms for those consistent in words, thoughts, and deeds.
Code of Conduct:
Respect superiors, care for subordinates, lead by example, and be fair and incorruptible.
Be good at communication, value etiquette, be innovative, and dedicated.
Plan systematically, prevent problems, think systematically, and collaborate in service.
Core Values: (Altruism, Helping Others Succeed)
Altruism - Thinking altruistically leads to greater development, and acting altruistically leads to greater achievement.
Helping Others Succeed - Products help others achieve outer beauty, and actions help others achieve a beautiful life.
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