Running Cannon

The company was founded in October 2011 and is a wholly-owned subsidiary of Meisheng Culture (stock code 002699), a domestic A-share listed company. From 2011 to 2012, Zhenqu Network mainly engaged in light mobile game development. In 2013, Zhenqu Network scaled back its mobile game development business and began to comprehensively involve itself in mobile game publishing. Starting in August 2013, based on its deep understanding and accumulated experience in mobile game development and publishing as well as the integration of channel resources, Zhenqu Network began building a light game service platform, and in May 2014 launched the Daxiang Platform, officially starting to operate its mobile game service platform business and achieving rapid growth. At the same time, the mobile game publishing business and the light game service platform business accumulated a large number of game developers and their game products. Zhenqu Network developed game products into advertising media and game developers into advertising business partners, and in January 2015 launched the Yijia Platform, a precise mobile advertising delivery platform, officially starting to operate its mobile advertising service platform business. Since June 2015, Zhenqu Network began expanding into overseas markets, focusing on developing countries with large populations and huge market potential such as Southeast Asia, South Asia, South America, and Eastern Europe. Since September 2015, with its two major platform business modules—the light game service platform and the mobile advertising platform—as its core direction, the company has built independent teams and devoted full efforts to developing diversified platform services centered on content products such as light games and applications, providing global industry chain upstream and downstream customers with product development technical services, publishing, payment and advertising monetization, operational data analysis and support, achieving a win-win outcome in reputation, value, and revenue. The company's publishing center team has accumulated considerable experience and resources in mobile game publishing, successfully publishing dozens of premium single-player games, deeply cooperating with dozens of game R&D companies, and following the principle of only doing premium products, having cumulatively represented more than 30 single-player games with over 300 million users. Currently, it has cooperated with more than 500 domestic channels and more than 200 media partners. The company's Daxiang + Datui platform aims to provide top-tier domestic revenue-quality billing strategies, tailor content recommendations based on channel characteristics, fully leverage channel promotion resources, precisely target suitable groups based on product characteristics, improve the match between channels and products, build a bridge between products and channels, and help mobile game developers maximize the monetization of their products. The company's Yijia Advertising is dedicated to providing advertisers with precise product promotion and brand marketing services, creating fair and high-quality advertising revenue for application developers, and providing professional global marketing solutions for Chinese mobile game and application products. The company also has an AI-based analysis and comparison backend system that truly achieves the effect of minimizing user disturbance and maximizing developer revenue. The company has always believed that through creative products, it can bring more joy to more and more smartphone users and create more value for partners! The company's team members have an average of more than 5 years of work experience in the mobile internet field, are skilled in product publishing and technical R&D, and have very strong advantages in platform-type projects.