The company was established in 2010 and owns three well-known brands. It has an independent product research and development team and a large marketing team. Its offline marketing outlets cover the whole country, while online it operates a Tmall flagship store and has over 10,000 marketing entrepreneurs.
With the vision of "creating China's most creative national brand," the company, with its high-quality products and distinctive brand identity, has become a rapidly developing national enterprise. Its production headquarters is located in Shanghai, with an independent production base; its marketing center is located in the Wuhan branch, which has a 1,200-square-meter high-end office area in the landmark commercial center of Wuhan (Wuhan Yifang Global Wisdom Center), with convenient transportation.
Currently, there are over 400 offline physical stores nationwide, expected to reach 1,000 by 2018, and over 1,000 online distributors.
In 2017, the brand signed a cooperation agreement with Hunan Satellite TV's "Happy Camp," becoming the surprise officer for the 20th anniversary of "Happy Camp," an official partner for the 2018 New Year's Eve concert, and an official sponsor of the popular 2018 variety show "Back to Field."
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