Shangdubila

Company Profile
▉ About the Group | ABOUT US
Sentubila Fashion Group, founded in 1999, is a large-scale fashion brand enterprise integrating R&D, production, and brand management. It has developed into a well-known garment group with multi-brand and group-based operations. Sentubila Group has been committed to integrating fashion aesthetics with commerce, building a digital sales network and an omni-channel shopping environment that interacts with consumers, providing consumers with an all-round high-quality fashion life experience, and becoming a fashion industry group that leads a fashionable and quality life with global influence. The group currently owns three well-known women's wear brands: SENTUBILA, FANQIN, and HEZHI. Star brand products sell well on e-commerce platforms such as Tmall, JD.com, and Vipshop, and the performance has maintained a relatively fast growth rate for many consecutive years. It has a good reputation and strong brand appeal in the domestic garment industry and among consumers. In 2016, the group's online brand retail sales reached 600 million yuan.

▉ Corporate Honors | OUR HONOR
In 1999, Sentubila's international R&D and design team was established.
From 2000 to 2010, Sentubila positioned itself as a fashion women's wear brand for young mature women, gradually forming its own style and a stable customer base.
In June 2011, Sentubila entered Tmall Mall and officially transformed into an online fashion women's wear brand.
In 2012 Tmall “Double 11”: Sentubila Tmall flagship store achieved daily transaction volume of 10.16 million yuan on that day, ranking 29th in Tmall women's wear category for annual flagship store sales.
In 2013 Tmall “Double 11”: Sentubila ranked 28th in Tmall women's wear category. Annual flagship store sales ranked 25th in Tmall women's wear category.
In February 2014, Sentubila restructured its supply chain, reorganized the design and production departments, and established a design center and production center, significantly improving product development and production capacity. In the first quarter, Sentubila's sales increased by 3 times year-on-year, and sales entered Tmall women's wear TOP20. In June, Sentubila launched on Vipshop, achieving comprehensive layout on key domestic e-commerce platforms. Within 3 months, it rose to the TOP30 best-selling women's wear brands on Vipshop.
In 2015, Sentubila successfully transformed into a “simple European elegance” European and American style fashion brand.
In 2016, to date, Sentubila brand achieved TOP6 performance on Vipshop, and the top performance on Taobao system, completing the annual sales target of 600 million yuan.
In 2017, Sentubila Garment Group continued to make efforts, vigorously developing sub-brands and enhancing the group's chain effect.
In 2018, brand image upgraded and channels expanded.
▉ Our Shops | OUR SHOPS
Tmall Store:
Sentubila Fashion Flagship Store
▉ Corporate Culture | OUR CULTURE
Corporate Vision - To become a globally influential fashion industry group, we will develop the fashion industry with an international perspective, create excellent brands, and win and defend an unshakable position in the fashion industry; we will become a benchmark enterprise in the fashion apparel industry, adhere to the brand spirit of Sentubila people, and do a good job in brand communication and historical heritage.
Corporate Mission - Create a fashion trend revolution, create a happy life. We always grasp world fashion trends, adhere to the spirit of craftsmanship and innovation, create a high-quality lifestyle for customers to pursue beauty and infinite charm, shape a good customer experience, and thereby realize the value and dreams of consumers, employees, enterprises, and partners.
Core Values - Same heart and same path, courageous and resourceful, diligent and cooperative, elite and innovative.

▉ Employee Welfare | OUR WELFARE
Food, clothing, housing, and beverages: free meals and accommodation, a beverage cabinet of Haoshiduo, internal purchase of beautiful clothes at cost price, and annual employee health check-ups;
Team building and entertainment: monthly team building funds for each department, anniversary celebration training funds, annual meeting funds, and Double 11 activity funds;
Gifts on every festive occasion: New Year red envelopes and various holiday gifts;
Paid leave to enjoy freely: paid sick leave, paid bereavement leave, paid maternity leave, paid marriage leave, and statutory holidays;
Comprehensive social insurance and housing fund: medical insurance, pension insurance, work-related injury insurance, maternity insurance, unemployment insurance, and housing provident fund;
Many bonuses and rewards: monthly KPI bonus, year-end performance bonus, monthly team star, annual team star, and annual Shangdu Star.

▉ Development Prospects | OUR FUTURE
Employee income: Our performance grows continuously, and the development prospects are very broad!
Career development: We provide you with multiple career development paths, and outstanding employees have opportunities for rapid promotion.