Inman

Huimei Group (full name "Guangzhou Huimei Fashion Group Co., Ltd.") was founded in 1998 and has successfully transformed into a domestic fashion brand group after decades of development. The company adopts a multi-brand, multi-category, and multi-channel business development strategy, and has launched brands such as Inman, Chuyu, and Living in Left, committed to building a "fashion ecosystem" that integrates online and offline traffic, shares operational resources, complements multiple brand styles, and gathers fashion creative talents. Since 2015, it has officially launched the new retail strategy named "Inman + Thousand Cities and Ten Thousand Stores," creating a new brand retail model of physical stores + e-commerce + communities, making Inman the first women's clothing brand to move from online to offline. Huimei Group's current business model is innovative in the apparel industry: in product R&D, supply chain, marketing, organizational structure, and relationships with consumers, it presents an operation mode different from traditional retail brands; it is a brand retail enterprise rooted in the internet and possessing supply chain capabilities, with its business model gradually transforming from a single e-commerce model to a "synergistic online and offline development" model.