Qian Damei

Brand Introduction:

Founded in 2012, after eleven years of steady operations and rapid development, Qian Damei has become a community fresh food chain brand. It has been honored with qualifications such as "2022 Global Unicorn Enterprise", "Chinese Agricultural Enterprise", "China Chain Top 100 Enterprise", "Guangdong Province Private Enterprise", "Chinese Unicorn Enterprise", and "Key Leading Agricultural Enterprise of Guangdong Province".

As a proponent of the "No Overnight Meat" concept, Qian Damei has redefined the standards of the traditional fresh food industry from a freshness perspective since its inception, giving a new definition to the meat and vegetable market. Through the trial and validation of the "Daily Clearance" model and the "Timed Discount" clearance mechanism, it firmly implements non-overnight sales!

With outstanding operational management capabilities, Qian Damei started in Guangdong, deeply cultivated the Guangdong-Hong Kong-Macao Greater Bay Area, and gradually expanded to key cities and potential regions nationwide, including Shanghai, Wuhan, Changsha, Chengdu, Chongqing, Suzhou, Hangzhou, Hefei, and Nanjing. It fully practices the corporate mission of "Fresh for Every Meal" and strives forward with dedication to realize the corporate vision of "Selling Fresh Products Globally".

Corporate Mission: Fresh for Every Meal
The Corporate Vision: Global Fresh Food Sales
Corporate Values: Innovation, Sharing, Responsibility
The Corporate Business Philosophy: No Overnight Meat

Development History:

In 2012, the brand started, advocating "No Overnight Meat";
In 2013, established community standard stores, starting full-category operations;
From 2015 to 2017, led by Hejun Capital, successively completed Series A and Series B financing;
In 2018, launched the fresh food unmanned cabinet project, opened stores in Hong Kong, and the total number of national stores exceeded 1,000;
In 2019, completed a Series D financing of 1 billion yuan;
In 2020, launched the Shuirun project, beginning a new digital stage, with total national stores exceeding 2,000 and national sales exceeding 10 billion yuan, marking the full entry into a high-speed development era;
In 2021, received honors such as Top Ten Chain Operations Enterprise and Social Responsibility Benchmark Chain Enterprise, and established strategic cooperation with the Institute of Biology and Medical Engineering, Guangdong Academy of Sciences;
In 2022, selected for the 2022 Mid-Year Global Unicorn List;
In 2023, total national stores exceeded 3,000, opened stores in Macau, and received honors such as the 2023 Key Leading Agricultural Enterprise of Guangdong Province and the 2023 Top 100 Private Enterprises in Guangdong Province.
The story continues...