Hearst

Entering China in 1988, Hearst Media Advertising Group (China) is a wholly-owned subsidiary of Hearst International. It comprises Hearst Advertising, Sidi Advertising, and Huadao Distribution. We are dedicated to providing integrated creative marketing services across media platforms, including advertising planning and execution, digital and content marketing, video content production, database marketing and customer relationship management solutions, as well as nationwide retail channel management. The company has over 650 employees, with offices in Shanghai, Guangzhou, and Beijing. In 1988, Hachette Group entered China through a copyright cooperation with Shanghai Century Publishing Co., Ltd., and has since been forging ahead and leading new trends in media. With a total monthly circulation of over 13 million copies, its magazines covering fashion trends, beauty and health, automobiles, and home design influence more than ten million readers in China, and it vigorously promotes integrated marketing across new media platforms, including print, online, television, mobile applications, events, credit cards, and distribution. Huadao Distribution has strong channel distribution capabilities, covering 50,000 retail terminals nationwide, with employees in 18 cities. In 2011, Hachette was acquired by Hearst Group and officially renamed Hearst Media Advertising Group (China). Conveying trends, inspiring dreams, and delighting life, Hearst Media Advertising Group (China) continues to bring more surprises to the Chinese market.