Hubei Changjiang Media Digital Publishing Co., Ltd.

1. Company Overview

Hubei Changjiang Media Digital Publishing Co., Ltd. was established in 2009 and is a wholly-owned subsidiary of Changjiang Publishing & Media Co., Ltd. It is one of the earliest professional digital publishing companies established by a publishing group in China.

The company is committed to becoming a professional digital content service provider, establishing an industrial ecosystem for digital content services, and providing customers with multi-faceted and multi-level services.

At present, the company is fully advancing in four aspects: First, providing digital content processing, information management, QR code application, digital technology support and other services for various subsidiaries (branches) of Changjiang Media; Second, relying on Changjiang Media's rich publishing resources, carrying out digital copyright operations, digital reading push, mobile application development and other businesses; Third, establishing its own content production system, gathering and operating online literature works through Changjiang Chinese Network, and planning and producing native e-books through a professional editorial team; Fourth, relying on Changjiang Media's vast book resources and based on mobile internet technology, providing mobile phone (PAD) book reading and internal enterprise information publishing services for employees of government agencies, enterprises and institutions through personalized customized mobile websites or mobile clients.

2. Introduction to National and Provincial-Level Declared Projects

The company has participated in the construction of major national digital publishing projects such as the China Publishing Cloud Platform Construction Project and the National Digital Composite Publishing System Project — Publishing Institution Operation Service and Support System. Projects such as the "Online Original and Digital Reading Service Platform" and "Digital Reading Service Cloud Platform" have received funding support including the 2014 Digital Publishing Special Fund from the Provincial Administration of Press, Publication, Radio, Film and Television, the 2013 Cultural Prosperity and Great Development Special Fund from the Provincial Department of Finance, and the 2014 Science and Technology Support Program Special Fund from the Provincial Department of Science and Technology. The Minimalist Sinology Project received support from the Cultural Undertaking Construction Fund of the Propaganda Department of the Provincial Party Committee, and the National Reading Platform received support from the 2015 Digital Publishing Special Fund of the Provincial Administration of Press, Publication, Radio, Film and Television. At the same time, the Wuhan Historical and Cultural Digital Resource Platform jointly declared by the Digital Company and Wuhan Publishing House, and the Chinese Good Poetry Project jointly built with Changjiang Literature and Art Publishing House also received support.

3. Introduction to the Company's Business and Products

The company focuses on the development of digital publishing technology and the provision of digital content services. It has independently and cooperatively developed application platforms such as the Digital Content Resource Library, Changjiang Chinese Network, Shuxiang Jingchu Reading Network, and QR Code Platform. The company's existing product lines include copyright operations, online publishing, government and enterprise bookstores, and information service support. A professional knowledge base is in the pipeline.

(1) The company's application platforms are as follows:

The Digital Content Resource Library includes two libraries and five platforms. Two libraries: Content Library and Copyright Library; Five platforms: Content Collection Platform, Resource Management Platform, Intranet Publishing Platform, Extranet Publishing Platform — Changjiang Reading Network and Mobile Client, and Digital Copyright Operation Management Platform.

Through the construction of the Digital Content Resource Library, the problem of unified storage and management of digital resources across various publishing houses has been solved, reversing the past situation where book typesetting files and copyright files were not collected, organized, preserved, or managed, providing raw material guarantees for the reproduction of books and the operation of digital content for publishing houses; through the organization, processing, and reorganization of existing and new resources, the quantity and value of digital content have been enhanced; through self-owned extranet publishing and full-channel distribution of digital copyrights, digital content operation revenue has been increased for publishing houses, promoting the integration of traditional publishing and digital publishing, extending the publishing industry chain, and playing a huge boosting role in the transformation and development of publishing houses.

Changjiang Chinese Network is a large-scale digital reading and online literature platform independently developed and launched by the company, integrating mainstream publishing resources and focusing on "quality reading." The platform satisfies readers with high-quality works and attracts excellent authors to join and station on the site with generous welfare guarantees. In the future, the website will strive to build an industry chain that integrates online reading, mobile reading, physical publishing, animation, film and television and other multi-form cultural products, and three-dimensional copyright output.

Shuxiang Jingchu Reading Network is a publicity window for the national reading activities in Hubei Province, a digital display platform for high-quality content, and an online exchange venue for the majority of readers. With the theme of "Shuxiang Jingchu, Cultural Hubei," the website powerfully promotes the national reading activities in Hubei Province and builds a learning-oriented Hubei.

The QR Code Service Platform connects traditional publishing with mobile internet through the interaction between the QR code recognition system of mobile terminals and print paper media. As a tool platform, it provides a direct-to-user mobile internet interface for digital copyright operations, digital reading, and online original projects, thereby forming an information loop among users, mobile internet, products, publishing houses, and operation platforms.

(2) The company's key businesses and products are as follows:

Copyright Operations: Purchasing digital copyrights of popular books, processing them into digital content products, distributing them to operation channel providers, and obtaining revenue sharing through the operations of the channel providers.

Online Publishing: Gathering online original works through Changjiang Chinese Network. On the one hand, operating them independently; on the other hand, distributing works to operation channel providers for operation and obtaining revenue sharing. Through planning native e-book topics, creating a batch of excellent native e-books in light history and minimal sinology. In addition to operating on digital content channels, paper copyrights are also exported to publishing units.

Government and Enterprise Bookstores: Relying on Changjiang Media's vast book resources and based on mobile internet technology, through personalized customized mobile clients and the "Shuxiang+" micro-reading public service platform, providing mobile phone (PAD) book reading and internal enterprise information publishing services for employees of government agencies, enterprises and institutions as well as the public handling affairs at government service windows.

Information Service Support: Providing information management and technical support services for the group company, the joint-stock company, and various publishing units. At present, the company has undertaken the maintenance and management of systems such as the Publishing Management System (ERP), the joint-stock company's OA, the Materials Company's inventory management system, the QR Code Service Platform, and the Digital Content Resource Library, and has also undertaken the maintenance of the network and equipment of the Publishing Cultural City Building.