Benlai Life

Benlai Group operates four major businesses: Benlai Life, Benlai Fresh, Benlai Fruit Workshop, and Weite Pai. Benlai Life (i.e., the P2C Division) started in Beijing in 2012 and is a Chinese fresh food e-commerce brand, aiming to be a quality food purchasing platform for Chinese families. Its fresh product delivery covers over 100 cities in the Beijing-Tianjin-Hebei region, the Yangtze River Delta, and the Pearl River Delta, while its常温 product delivery covers hundreds of cities across 22 provinces and cities in eastern, central, and southwestern China. Benlai Life innovatively operates in the fresh food sector, successfully promoting brands such as 'Chu Orange', 'Yu Sannan Yangcheng Lake Hairy Crab', and 'Li Yushuang Wuchang Rice', becoming a phenomenal and landmark event in China's agricultural e-commerce. Benlai Life provides users with same-day delivery, next-day delivery, and other time-sensitive delivery services, and has now developed into a large-scale retail network platform for fresh food in China. Benlai Fruit Workshop (i.e., the Supply Chain Division) is a P2B platform launched by Benlai Group in May 2015. With the mission of 'creating and sharing the fruit value chain', it focuses on supply chain integration in the fruit industry. Through origin procurement and wholesale market procurement, it provides thousands of fruit stores in Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, and Hefei with quality fruits at competitive prices, along with sales and delivery services, making it a leading enterprise in the fruit P2B field. Benlai Fresh (i.e., the Chain Store Division) was launched in July 2017 as a physical chain retail business, mainly operating offline fresh food supermarkets. It has already opened over 400 community fresh food supermarkets in cities such as Chengdu, Wuhan, Tianjin, Zhengzhou, and Changsha. Weite Pai (i.e., the Logistics Division) is a professional e-commerce logistics service provider. Its name was approved by the State Administration for Industry and Commerce in February 2011, and it was registered in Beijing on April 27 of that year with a registered capital of 100 million yuan. Weite Pai began operations and delivered its first parcel on May 18, 2011. The company has established express delivery service networks covering Beijing, Guangdong, Shanghai, Tianjin, Hubei, Jiangsu, and Zhejiang, offering services such as 'same-day delivery', 'next-day delivery', 'starlight delivery', and 'timed delivery', committed to providing users with a 7-star express service characterized by 'extra fast, extra respectful, and extra professional'. Our positioning: centered on food, encompassing all channels of food, and extending across the entire food industry chain. Our development plan: initial stage (2012-2014): B2C layout and development; omni-channel stage (2015-2017): solidify B2C status, P2B layout and development, and O2O layout and development; globalization stage (2018 and beyond): globalization of the supply chain, channels, and users. Our financing: The company has completed four rounds of financing with total funds of nearly 200 million USD. Corporate culture: 1. Corporate mission: innovate and share the global food value chain; 2. Corporate vision: become the best food ecosystem integration company; 3. Business philosophy: preserve the authentic taste of food and return life to its essence; uphold integrity while innovating, help others to achieve oneself; 4. Team philosophy: passion plus 'wolf nature'. Team situation: The core team consists of talents from renowned media, e-commerce, logistics, and offline retail. The company currently employs over 3,400 people spread across more than 50 office locations nationwide. Founder: Yu Huafeng. Market prospects: According to data released by iResearch, in 2019 the market transaction scale of China's fresh food e-commerce industry reached 279.62 billion yuan, up 36.7% from the previous year. In 2020, affected by the pandemic, consumer demand for fresh food delivery surged, and the market transaction scale of fresh food e-commerce is expected to increase significantly. It is predicted that by 2023, the market transaction scale will exceed 800 billion yuan.