[Summary] A respected international leader in men's wear
Introduction to K-BOXING Men's Wear (Shanghai) Co., Ltd. As a leading brand of premium jackets in China and a pioneering brand of business casual men's wear, K-BOXING has been dedicated to jackets for 36 years, using unique designs to end the monotony of jackets, continuously leading the R&D and design of jackets and matching apparel, perfectly integrating the brand connotation of wisdom, passion, quality, and reputation, making casual wear more fashionable. Throughout its 35-year history of focusing on jackets, K-BOXING has consistently concentrated on the men's wear market with jackets as the core category, gaining favorable consumer reviews through 'leading style design' and 'rich experience in pattern making'. Through exquisite and leading product R&D design, strong brand operation management, and a robust and complete exclusive sales system, it has risen to become a iconic brand in China's casual men's wear industry. K-BOXING currently has more than 3,000 brand exclusive stores nationwide with unified image and standardized management. In 2014, K-BOXING, which has been selected as one of 'China's 500 Most Valuable Brands' for 11 consecutive years, continued to rank as the most valuable brand in China's casual men's wear with a brand value of 28.755 billion RMB. K-BOXING has successively won multiple honors such as 'China Top Brand', 'National Contract-Honoring and Credit-Worthy Unit', 'Iconic Brand in China's Casual Men's Wear Industry', 'China Brand Annual Award', and 'China's Youth Favorite Brand'. As the secretariat enterprise of the Jacket Standard Formulation Working Group under the National Technical Committee on Apparel Standardization, K-BOXING has led the completion of the national standard revision for jackets. K-BOXING has been selected by the China Fashion Color Association as the 'China Jacket Color R&D Base', serving as an incubation base for innovation capability and fashion competitiveness in China's jacket industry.
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