Kouweiwang Group

On September 9, 2003, Yiyang Kouweiwang Betel Nut Co., Ltd. was established. In September 2012, it was officially renamed Hunan Kouweiwang Group Co., Ltd. (hereinafter referred to as Hunan Kouweiwang Group). The group's headquarters is located in Changchun Economic Development Zone, Yiyang City, with an office area in Changsha Wanda Plaza office building. It is a large domestic betel nut manufacturing enterprise. At present, the group has built 9 production bases distributed in Hunan and Hainan provinces, covering a total area of nearly 1,000 mu, with nearly 30,000 employees. Hunan Kouweiwang Group adheres to the development concept of "Creating Value, Repaying Society". As of 2021, the industrial chain has provided hundreds of thousands of job positions and served millions of betel nut farmers to increase income, escape poverty, and become prosperous. It has successively won honorary titles such as China Well-known Trademark, National High-tech Enterprise, Provincial Enterprise Technology Center, Hunan Province Employment Poverty Alleviation Base, Most Loving Donation Enterprise, Rural Revitalization Special Contribution Brand Enterprise, Hunan Top 100 Enterprises, and Hunan Province Top Ten Safe Enterprises. Its Hainan base has won honorary titles such as Leading Enterprise in Agricultural Industrialization, National Model Employee Home, Hainan Province Top Ten Employers of the Year, and Hainan Province Advanced Collective in Poverty Alleviation. In order to let consumers experience higher quality and better taste of high-end betel nut, Hunan Kouweiwang Group has formed a product matrix of edible green betel nut series such as "Kouweiwang" and "Weiying Tianxia", and "Hecheng Tianxia" series of refined edible green betel nut. In the high-end betel nut field, it is highly recognized by consumers, and its products sell well in more than 30 provinces and cities across the country. During the "14th Five-Year Plan" period, Hunan Kouweiwang Group bases itself on the new development stage, implements the new development concept, and leads the construction of a new pattern for the development of the betel nut industry. Facing the future, the company adheres to the vision of "becoming a respected happy enterprise", takes "sharing worries for the country, seeking development for the industry, seeking happiness for employees, and serving society" as its corporate purpose, earnestly fulfills the mission of "sharing a happy life, creating a happy enterprise, and building a happy society", and focuses on safeguarding people's health, providing consumers with healthy and high-quality products. Under the guidance of socialist core values and Kouweiwang happiness philosophy, Hunan Kouweiwang Group adheres to the core values of "integrity, kindness, and altruism", striving to strengthen and expand the national brand, assist rural revitalization, base on industry and high-quality development, and become a respected happy enterprise.