Beijing Huamei Lexiang Technology Co., Ltd.

HARMAY is a new generation retail brand - one that is not turning its back on the traditional bricks and mortar store, instead complementing its online territory with an experiential shopping journey. Originally an online cosmetic store, HARMAY has expanded to a series of unique customer-focused retail stores. Based on the inspiration of industrial warehouse, minimal well-crafted interiors echo the sentiment of spaciousness and solitude where customers are given full control to inspire and explore. Through multiple online retail channels and brand culture communication platforms, HARMAY has always been leading the urban trend hunters to explore a beautiful life.

HARMAY Huamei is a new generation retail brand that does not follow the traditional brick-and-mortar store model, but rather complements its online presence with an experiential shopping journey. Evolving from an initial warehouse into an online cosmetics store, HARMAY Huamei has gradually expanded into a series of unique customer-centric retail stores. The minimalist yet refined interior design echoes the solitary atmosphere of spacious surroundings, incorporating creative elements with unique aesthetics, giving customers full control to freely inspire and explore. Always leading fashion-forward trend hunters through diverse online retail channels and brand culture communication platforms, HARMAY Huamei has been exploring and creating more about beauty and a beautiful life.