Danzi Group

Founded in 1998, Danzi Group is a "high-tech" cosmetics enterprise integrating scientific research, brand marketing, service, and supply chain management. With the mission of "Craftsmanship technology, make beauty within reach" and adhering to the core value of "Integrity and altruism, customer value-centered", Danzi Group has successively established brands such as "Danzi", "Wetcode", and "Tarenliang". It has secured a share in mainstream supermarket channels, while e-commerce and CS channels are also in rapid development. Its main brand "Wetcode" launched the WETCODE PRO series for specialized research in May 2019, marking a transformation from "basic hydration" to "black technology skincare", driving the brand's technological transformation with professional wisdom and leading a new transformation under the new concept of "Technology Wetcode".

As one of the few groups in the industry with two high-tech enterprises, Danzi Group has established the Asia Skincare R&D Center, Guangdong Provincial Enterprise Technology Center, Guangdong Provincial Engineering Center, and Guangzhou Post-doctoral Innovation Practice Base, gathering outstanding global R&D capabilities and numerous senior R&D specialists. After 20 years of investment and development, it has built a complete cosmetics research platform including formula research, basic research, efficacy evaluation, and safety regulation management. Its whitening and anti-aging efficacy evaluation laboratory is the only institution in China's cosmetics industry accredited by CNAS based on EU EEMCO standards, and it has also established a comprehensive safety evaluation system for cosmetics raw materials and products.

The R&D center of Danzi Group has undertaken multiple government scientific research projects and participated in the formulation of national and industry standards such as "Mask", "Light Industry Product Circulation Service Specification", and "Cosmetics Inspection Rules", obtaining nearly a hundred scientific and technological achievements, patents, and honors. It has established a joint R&D center with the South China Sea Institute of Oceanology, Chinese Academy of Sciences, injecting core scientific research strength and results into Wetcode; meanwhile, it conducts deep cooperation with numerous domestic and international institutions such as those in the UK, France, Japan, and South Korea, continuously advancing the internationalization and frontier of R&D. Strong scientific research strength provides powerful momentum for the brand's first-class and international development, laying a solid foundation for realizing the brand vision.

Danzi Group adheres to the core value of "Integrity and altruism, customer value-centered", deeply understands and insight into customer needs, and creates "scream-worthy products" guided by experience beyond expectations: hiring international designers and cooperating with high-quality domestic and foreign design institutes such as those in France and the Netherlands; using quality idols as spokespersons and advertising on top-three national TV stations like Hunan Satellite TV and Zhejiang Satellite TV; concentrating all core R&D strength and introducing advanced international precision equipment.

"Professional, career-oriented, and growing together" is Danzi Group's talent philosophy. Danzi Group firmly believes that talent is a crucial productive force for enterprises. It measures, cultivates, and introduces core high-quality talents based on professionalism, international vision, eagerness to learn, perseverance, accountability, courage, and morality. It continuously improves the working and living environment for talents, builds an ecological talent development system, and established the "Danzi Academy" to ensure that the improvement of talents' abilities and qualities outpaces the company's development speed.