Shanghai Lianhua Quick Convenience Co., Ltd. (hereinafter referred to as Quick Convenience) was established on November 28, 1997. It is a company wholly invested by Lianhua Supermarket Holdings Co., Ltd., a subsidiary of Bailian Group, with the goal of developing chain convenience stores.
The company has successively established the Shanghai Operation Management Headquarters, Franchise Management Headquarters, High-end Store Management Headquarters, Dalian Lianhua Quick Convenience Commercial Co., Ltd., Beijing Lianhua Quick Convenience Supermarket Co., Ltd., and Zhejiang Lianhua Quick Convenience Co., Ltd. As of now, Quick Convenience has over 1,500 stores nationwide.
The Quick Convenience brand evolved from the early 'Lianhua Convenience' to 'Lianhua Quick', and by the end of 2004, it launched the third-generation 'Little Sun' brand image. In 2006, it introduced the brand proposition 'Quick, my quick moment'. In 2008, Quick Convenience initiated the construction of the 'Q+E' model third-generation 09-version store project, and in 2011, it launched high-end stores.
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