Annil

Shenzhen Annil Co., Ltd. is a self-owned brand apparel enterprise that independently develops and designs, primarily operating mid-to-high-end children's clothing business. It owns the 'Annil' children's clothing brand. The company is committed to providing comfortable, safe, and refined children's clothing products to young consumers. Its products cover two major categories: older children's wear and younger children's wear, including tops, outerwear, pants, skirts, down jackets, loungewear, and other multi-category children's clothing products.

The establishment of the company's self-owned brand 'Annil' can be traced back to the 'Annier Children's Clothing Store' founded by founders Cao Zhang and Wang Jianqing in 1996. After nearly two decades of entrepreneurship and innovation, the 'Annil' brand has gained broad market recognition for its products featuring high-quality eco-friendly fabrics, simple and novel styles, and comfortable and elegant wear, and has developed into one of China's well-known children's clothing brands. We always adhere to the mission of 'Inspiring children to discover the beauty of the world' and the value proposition of 'TO BE A CHILD - be innocent and free as a child', working hand in hand with parents and children to respect and follow children's nature and interests, helping them grow healthily, happily, and blissfully, and jointly building a wonderful world with more humanistic care and creativity.

As of 2015, the company has established 1,545 stores nationwide, with over 340,000 members. The company has also established online sales channels on several well-known domestic e-commerce platforms such as Taobao, Tmall, Vipshop, and JD.com.