Haohua Real Estate

I. Company Profile:
Haohua Real Estate Group was established in Guangzhou in 1999. It is a renowned domestic real estate development group and a top-tier comprehensive real estate service provider in China, integrating real estate development, marketing planning, and sales agency, with a tradition of innovation, creativity, and years of experience in real estate operations.
Since its inception, Haohua Real Estate Group has always adhered to the Haohua culture of "Integrity, Collaboration, Excellence, and Innovation," with the mission of "promoting housing progress and building a better life." Following the core business philosophy of "respecting nature and caring for people, symbiosis and win-win," it strives to create value for customers, provide opportunities for employees, generate profits for shareholders, foster harmony for society, and protect the environment. It is committed to pursuing comprehensive, coordinated, and sustainable development for customers, employees, shareholders, society, and the environment.
Haohua Real Estate Group consists of the Agency Business Division, Development Business Division, Real Estate Research Institute, and Haohua Business School.
The Agency Business Division currently oversees seven companies in Qingdao, Guangzhou, Nanjing, Jinan, Tianjin, Hefei, and Zhengzhou, with over 2,000 employees, all of whom are seasoned professionals in the real estate industry. The division specializes in real estate investment consulting, marketing planning, and sales agency. It excels in accurately grasping and analyzing market information, precise market positioning, and capturing market trends, providing developers with professional real estate investment advisory guidance, feasible comprehensive real estate planning, and strong sales promotion. Haohua's agency business spans over 100 cities across 21 provinces and municipalities, including Northern Tianjin, Shandong, Shanxi, Jiangsu, Anhui, Guangdong, Guangxi, Henan, and more. Its marketing planning features, "pulse marketing, execution is king," have earned widespread acclaim from developers and industry peers.
The Development Business Division specializes in real estate investment and development. Since 2004, it has invested in and developed 16 projects in Guangzhou, Xi'an, Guilin, Dongying, Huizhou, Heyuan, and Heze. Since 2008, it has intensified investment efforts, successively investing in and developing projects such as Qingdao Yinhua Plaza, Qingyuan Lidu Huacheng, Tianjin Feicui Bandao, Dongying Fenglin Lvzhou, Enping Kaixuan Garden, Tianjin Feicui Lanwan, Jiangmen Jinze Lanwan, and Jiangmen Jinze Shijia, with a cumulative investment and development area exceeding 2 million square meters.
Over the past 21 years, Haohua Real Estate has continuously expanded its business chain and explored new market opportunities. It has also achieved sound development in fields such as construction project management, enterprise consulting management, brand communication, property management services, and Internet+ business, committed to providing first-class products and services, creating value for customers, providing growth for employees, and generating profits for shareholders.
Haohua Business School is the training institution of Haohua Real Estate. With the mission of "cultivating entrepreneurs of the 21st century, promoting Haohua's growth and strength, and striving for the prosperity of the motherland," and the purpose of "disseminating knowledge, broadening horizons, enlightening wisdom, and emphasizing practical results," it features "professional, systematic, and practical" training with the school motto of "honor, responsibility, and Haohua." It primarily conducts training in 12 professional modules: corporate culture, public relations, wisdom of Chinese classics, success studies, real estate planning and architecture, creative design, management, marketing planning, sales capability, real estate development management, entrepreneur cultivation, and legal regulations. It is regarded as the "Whampoa Military Academy" for cultivating outstanding Haohua professional managers.
The "Haohua People" magazine, Haohua Real Estate website, and Haohua Real Estate WeChat public platform, founded by Haohua Real Estate Group, serve as platforms for Haohua's information exchange, bases for cultural promotion, organs of the board of directors, and grounds for employee learning. They have become popular "business cards" of Haohua among industry insiders and outsiders. In 2019, "Haohua People" won the "Grand Prize" in the "China Brand Internal Publication Good Magazine" award for several consecutive years, and its "Character Interview" column also won the "Good Column" grand prize for its readability, significance, and referential value. Additionally, Haohua has established partnerships with over 80 professional publications in the real estate industry.
Haohua Real Estate Group's customer value proposition of "Let more people spend less money and live in better houses" has earned widespread praise from all sectors of society. The boutique projects it has developed have received numerous honors and awards. Tianjin Feicui Bandao and Tianjin Feicui Lanwan were awarded the "2016 China Real Estate Most Valuable Investment Model Project," and Enping Kaixuan Garden and Jiangmen Jinze Lanwan were awarded the "2016 China Best Ecological Livable Tasteful Luxury Residence," among others.
Haohua Real Estate Group regards talent as its greatest asset. It is people-oriented, respecting, trusting, and developing people, attracting a large number of senior elites from the industry. The group has also cultivated its own professional and mature professional managers and development, planning, and sales teams, providing a strong guarantee for the success of Haohua's business.
Since 2011, Haohua has published the "Haohua Real Estate Annual Social Responsibility Report" every year, and in 2012, it established the "Haohua Great Love Fund" to fulfill its social responsibility to create harmony in society and protect the environment. According to incomplete statistics, as of now, Haohua has donated over 16 million yuan to social charity causes.
II. Benefits and Treatment
Once employed, treatment is favorable, with ample promotion opportunities (no cap, unlimited promotion):
- Superior compensation compared to industry peers
- Year-end parental care bonus of 1,000 yuan and annual parental medical check-up fee of 800 yuan
- Haohua baby milk powder bonus of 2,000 yuan
- Comprehensive and systematic training mechanism
- Public-funded domestic and international travel
- Double protection of five social insurances and accident insurance
- Flexible working hours