Qifu.com

Shenzhen Qifu Securities Investment Advisory Co., Ltd. (abbreviated as Qifu Investment) was jointly initiated and established by multiple well-known securities firms and powerful enterprise groups, including Huaxi Securities, Southwest Securities, and Guangxi Guofa Group. Backed by the China Financial Research Center of Southwestern University of Finance and Economics, and approved by the China Securities Regulatory Commission [CSRC Institution Letter (2001) No. 195, Qualification Certificate No.: ZX0152], it is one of only nine professional consulting institutions in Shenzhen exclusively engaged in securities investment consulting business. It is a research and investor education institution featuring "securities investment practical research," with its main researchers averaging over 14 years of practical securities experience, making it one of the most powerful well-known consulting institution brands in China. The company has a registered capital of 17.2 million yuan. The long-term vision of Qifu Investment Academy is to become the premier brand in China's securities investment services sector.
Since its establishment over a decade ago, the company has positioned itself as a modern enterprise providing practical securities advisory services. Its main business consists of two parts: securities training and practical securities investment guidance and advisory. It has attracted a group of talented securities professionals to join, and with its unique business philosophy and multiple innovations, has become a premier brand in the field of practical securities investment advisory. It has always stood at the forefront of the securities market, committed to helping investors succeed in the securities market, and has earned the respect of clients.
Qifu Investment, a research and sharing platform for investment wisdom, is committed to becoming an incubator for successful investors, helping investors unlock the keys to sustained wealth creation and injecting the driving force for sustainable development. The company's positioning is to become a "research and sharing platform for investment wisdom" and an "incubator for successful investors." In the future, it will continue its positioning, further strengthen its research capabilities, and enhance customer service. The company upholds the business principle of "rather develop a bit slower, but still do solid research," with building a century-old brand as its sole goal.
Qifu Investment Corporate Culture
1. Core Philosophy: Seriousness, Speed, Commitment-Keeping.
2. Business Purpose: Customers first, employees second, shareholders third.
3. Business Vision: To provide Chinese securities investors with one-stop services throughout the entire investment and trading process, from low commissions, to an efficient and authoritative securities investment decision-making system, to systematic training for professional trading, to practical investment advisory — all are comprehensive services we have prepared for every investor.
4. Talent Strategy:
The excellent are promoted, the average step aside, the mediocre are demoted;
Both virtue and talent = excellent — priority appointment;
Virtue without talent = average — selective use;
Neither virtue nor talent = mediocre — no appointment.
Mr. Lu Zhaohui, Chairman of Qifu Investment, is a renowned senior investment expert in China with fifteen years of securities investment experience. A graduate of the School of Management at Fudan University, he has gone from student stock investor, to institutional trader, to practical investment expert, with a distinguished practical track record. He has innovated and integrated various investment theories in the current market, and through rich practical experience, finally established a successful investment theory system. Whether for market-wide or individual stock analysis, he has a mature and effective methodology. His personally taught classic course, the 451 Practical Training Course, has been widely praised by students. The Qifu.com he founded is dedicated to providing investment wisdom for investors and helping them grow.
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