Hbada

Company Profile:
Hbada Group, founded in 2008, is located in Binjiang District, Hangzhou, Zhejiang (next to Alibaba Binjiang Campus). With the mission of "continuous efforts for human health," the company has over 600 employees after more than a decade of development. Hbada Group operates a dual-brand model, including two major brands: Hbada and Autofull.

Hbada, as a healthy home furnishing brand, includes two product lines: Hbada ergonomic computer chairs and Hbada children's desks and chairs. Hbada is committed to research on cutting-edge technology and ergonomics, providing professional, healthy, ergonomically designed products and solutions that improve sub-health conditions for global users through the application of new technologies and materials. In 2019, film star Liu Tao served as the brand ambassador for Hbada, and the products were recommended by celebrities such as Zhang Bairui, Qin Hailu, Lin Yilun, and Huang Shengyi. To date, Hbada has become the choice of over 10 million users worldwide.

With excellent product capabilities, Hbada ergonomic computer chairs have ranked among the top in internet sales for eight consecutive years. Currently, Hbada ergonomic chairs are exported overseas, utilizing ergonomic technology and innovation to alleviate sub-health issues caused by prolonged sitting. Hbada ergonomic computer chairs now have a global cross-border sales network, serving users in Europe, America, Japan, South Korea, South America, the Middle East, and other regions through the brand's international website, Tmall Global, Amazon, Newegg, Lazada, Rakuten, and other platforms.

Hbada children's desks and chairs, with insights into China's parenting status, research on children's growth patterns, and ergonomic principles, develop and produce children's learning desks and chairs to help solve problems such as poor posture, storage, and myopia during learning. Many best-selling products, such as the Starry Sky series and the Enlightenment series, continuously break through the existing functions of children's desks and chairs, from design with natural wood to IP collaborations, meeting children's diverse personalized aesthetic needs, and have repeatedly won the Tmall Double 11 category championship.

Autofull is a professional esports peripheral equipment brand dedicated to providing ultimate gaming experiences for gamers worldwide. Its products include but are not limited to gaming chairs, gaming desks, and gaming pods. Autofull possesses advantages such as professional original esports genes, stylish appearances, and technological functionalities. For years, it has continuously provided customized gaming chairs for professional tournaments and teams, researching and designing professional gaming chairs based on professional needs, aiming to offer gamers a better esports gaming experience. It has become the official sponsor of over 50 professional teams, including RNG, SMG, and QG; and has continuously sponsored over a thousand domestic and international renowned events such as 2016 LPL/WCA, 2017 CS:GO Minor/MDL, 2018 PCPI, PUBG Australia Invitational, 2019 PCL/TGA/Peace Elite Professional League, 2022 LPL, etc. From 2019 to 2020, it invited NBA All-Star player Gordon Hayward as the global spokesperson, and from 2021 to 2022 invited LEC dark horse team Rogue as the overseas spokesperson, continuously deepening its overseas market.