Qiao Hu

Company Profile: Benesse Trading (China) Co., Ltd. is a wholly-owned subsidiary established by Benesse Holdings, a major Japanese education group. Its aim is to bring truly localized children's learning products to every Chinese family. The company employs 2,000 staff and has over 1 million registered members. It offers comprehensive welfare systems and stable career development for employees. In addition to Shanghai, the company has branches in Beijing, Guangzhou, and Chengdu, with a stable annual increase of about 200,000 members, making it one of China's well-known early education brands. Benesse believes that whether children receive balanced physical and mental development during infancy is a key factor directly affecting their future growth. Therefore, assisting every Chinese family so that their children can experience joyful learning from infancy is Benesse's heartfelt wish for hundreds of millions of Chinese families. By actively introducing successful foreign experiences and sales models, and through close cooperation with authoritative local institutions, Benesse sincerely hopes that our products and services will accompany your children as they grow up happily. Meanwhile, we also wish all children around the world a bright start in life. Company Philosophy: Benesse - 'Creating 'a fulfilling life' together with you. The name Benesse originates from Latin, a combination of 'bene (right, good)' and 'esse (to be, to live)', meaning 'a fulfilling life.' Therefore, we consistently uphold the philosophy of 'enriching people's lives with optimism and diversity' as the core of our business, which is embedded in every step of Benesse's growth. Product Advantages: Qiao Hu 'Le Zhi Xiao Tian Di' is published by China Welfare Association Press. It is a comprehensive and age-split learning product designed for preschoolers, utilizing a unique format. The protagonist is Qiao Hu. Through interactive components such as books, game books, DVDs, toys, and parent guides, we engage children's interest, stimulate intellectual development, cultivate various abilities and positive traits, enabling children to grow up healthily and happily alongside Qiao Hu.