Ferrero

Introduction to the Ferrero Group
The story of the Ferrero Group began in 1946, when Mr. Pietro Ferrero founded the company in Alba, in the Piedmont region of Italy. Today, the Ferrero Group, managed by the Ferrero family, is a world-leading manufacturer of chocolate confectionery, with over 50 world-renowned brands and products, loved by billions of consumers worldwide. Adhering to Mr. Pietro Ferrero's relentless pursuit of high-quality products and commitment to consumers, the Ferrero Group insists on sourcing and processing the finest raw materials, and has successfully established a comprehensive and reliable product supply chain system through long-term business practices, ensuring that every Ferrero product worldwide maintains consistently high quality. At the same time, the Ferrero Group has long focused on innovation and R&D in chocolate confectionery products and processing techniques, bringing numerous groundbreaking innovations to the global chocolate confectionery industry, fundamentally changing the eating habits of many consumers.
To be closer to global consumers, the Ferrero Group has established 46 affiliated companies and operating units, 20 production plants, and 3 Ferrero "social enterprises" worldwide.


Ferrero in China
The Ferrero Group entered the Chinese market as early as 1984, bringing the world-renowned Ferrero Rocher hazelnut wafer chocolate to Chinese consumers. After more than thirty years of development, its brand image of "Golden Classic, Golden Moments" has become deeply rooted in people's hearts.
Now it has successfully established a leadership position in the chocolate confectionery industry in the Chinese market. Ferrero China currently owns core products: Ferrero® Premium Chocolate Collection, Kinder® series, whose unique and innovative high-quality products are favored by consumers from all walks of life, achieving high brand awareness and reputation. With business expansion, Ferrero will bring more new high-quality products to the Chinese market.
In 2007, the Ferrero Group established Ferrero Trading (Shanghai) Co., Ltd. in Shanghai, and subsequently set up business development teams across the country. To align with China's long-term development needs, the company has invested in building a factory in Hangzhou.

Ferrero's global brands and products loved by Chinese consumers include:
Ferrero Premium Chocolate Collection – including Ferrero Rocher hazelnut wafer chocolate, Raffaello coconut almond treats, Rondnoir crispy dark chocolate wafers, and Ferrero Premium Chocolate Gift Boxes;
Kinder children's chocolate brand – including Kinder Chocolate, Kinder Surprise, Kinder Joy, Kinder Bueno, and Kinder Kangxi cereals;
Nutella hazelnut cocoa spread