Shanghai Pudong New Area Real Estate (Group) Co., Ltd.

Shanghai Pudong New Area Real Estate (Group) Co., Ltd.


Shanghai Pudong New Area Real Estate (Group) Co., Ltd. (referred to as Pu Fang Group) is a large state-owned enterprise mainly engaged in three sectors: real estate development, property management, and asset operation. Established in May 1996 with a registered capital of 200 million yuan, the company holds a Grade A qualification for real estate development. It ranks among the top 50 real estate developers in Shanghai and is one of the top 10 enterprises in Shanghai for affordable housing construction.
Relying on the reform and opening-up of Pudong, Pu Fang Group has extensively participated in residential construction in the new area, developing over 10 residential projects including Sanlin Shibo Jiayuan, Shengshi Tiandi, Shengshi Nianhua, and Shengshi Nanyuan, with a total building area of nearly 4 million square meters. The company has received honors such as China's Famous Real Estate Enterprise, Shanghai's Real Estate Focus Brand, and Shanghai's Real Estate Integrity Commitment Enterprise, becoming a renowned brand in the Shanghai real estate industry.
Pu Fang Group is a major force in property management in Pudong New Area, owning 1 enterprise with Grade A property management qualification and 6 enterprises with Grade B qualification. It manages a property area of approximately 13.95 million square meters, including about 239 residential communities. The project types include commercial residential buildings, directly managed post-sale public housing, and office buildings. Among these, Taolin and Xiangxieli communities have been rated as national excellent demonstration residential communities for property management, while Langao, Zhuyuan, and Meiyuan Fourth Block have been rated as national excellent residential communities for property management. Communities such as Shengshi Nianhua and International Huacheng have been rated as Shanghai's excellent residential communities.
Pu Fang Group also focuses on enhancing the market expansion and profitability of its asset operation sector, increasing the proportion of housing assets in development projects, selecting locations with growth potential for asset facility development, and expanding housing asset projects such as hotels and office buildings for the market. While managing the market operation and business format integration of existing assets and facilities, the company actively implements government-directed acquisition projects for major projects and strives to build the Pu Fang Group brand in asset operation.
Looking ahead, Pu Fang Group will aim for new round of development goals from a higher starting point, with greater social influence, stronger competitiveness, clear business sectors, scientific and standardized management, reasonable talent structure, and distinctive cultural development.