7-ELEVEN

7-Eleven convenience stores originated in the United States, achieved success and development in Japan, and then expanded worldwide. Currently, 7-Eleven convenience stores are located in 17 countries globally, with over 80,000 chain stores, making it an internationally renowned convenience store chain enterprise.
Seven-Eleven (China) Investment Co., Ltd. is a 100% subsidiary of Seven-Eleven Japan Co., Ltd. With the basic policy of promoting the modernization of China's retail industry, improving consumers' living standards, and maintaining and creating employment opportunities through the distribution industry, its business contents mainly include:
1. Obtaining the master license for the China region from 7-Eleven Inc., the global licensor of the 7-Eleven convenience store business. (Excluding Beijing, Tianjin, Hebei, as well as Guangdong, Hong Kong, Macau, and Taiwan.)
2. Seeking partners with the same store operation level as Seven-Eleven (Beijing) Co., Ltd. both domestically and internationally, strictly selecting suitable partners, granting them regional franchise rights, and entrusting them to carry out 7-Eleven convenience store business in the authorized regions.
3. As the master franchisor of China's 7-Eleven convenience store business, providing regional franchisees with the right to use the 7-Eleven trademark and basic know-how owned by 7-Eleven Inc., as well as continuously providing new know-how, technology, and organizational systems proven in China by 7-Eleven Japan or 7-Eleven Beijing, and providing operational guidance as its main responsibilities and business objectives.
The technology and know-how provided by 7-Eleven China include:
1. Excellent product development and procurement know-how, especially the development and procurement of fast food products that meet customer needs for hygiene, safety, taste, and freshness, as well as an integrated system covering manufacturing, logistics, and sales.
2. Operational know-how represented by ordering methods that capture best-selling products, avoid opportunity losses, prevent excess inventory, and maximize sales.
3. The know-how of a joint delivery system that uniformly delivers products from different manufacturers and suppliers, as well as a three-temperature logistics system (frozen, chilled, and ambient) that maintains product freshness and quality.
4. A store development strategy that selects target opening areas and implements concentrated store openings, allowing the enterprise to benefit at various operational levels (known as high-density concentrated store opening strategy).
5. A computer system throughout from store ordering to checkout: Turn around system (store product ordering - production - delivery - delivery - sales - settlement), credit system, and franchise accounting system.
6. A system that provides store space design, equipment, supplies, and consumables to maintain the 7-Eleven image.
During the highly developed process of distribution modernization in China, consumers' living needs are undergoing tremendous changes. Distribution changes life. 7-Eleven will continue to provide convenient services to customers while striving to lead trends, respond to changes, and contribute to society.