Blue Frog

1. Blue Frog Western Restaurant & Bar (hereinafter referred to as "Blue Frog") is affiliated with AmRest, a renowned European catering group. AmRest is an independent restaurant chain operator spanning Central and Eastern Europe, with a footprint in 26 countries worldwide. The company has developed a series of excellent brands based on franchising and joint venture partnerships, including leading brands such as Starbucks, Burger King, KFC, Pizza Hut, and Blue Frog. AmRest operates over 2,200 stores and employs more than 45,000 people globally.
2. Blue Frog started in 2003, with its origins in Shanghai, and now has over 70 stores across 18 cities in China, mainly in central locations of first- and second-tier cities as well as upscale communities on the outskirts, providing all-day Western cuisine and services to modern people. As a Western food brand, by reinforcing its distinctive positioning as the "Modern American Grill Expert," it carefully selects quality ingredients, blends international culinary techniques to showcase the diversity of modern American grilling, and pairs with chef's secret sauces. With a professional chef team and grilling equipment, it offers consumers an American-style casual dining experience.
3. Blue Frog has been deeply rooted in the local market for many years. Because of our passion, we have never stopped developing. We firmly believe that anything is possible and aspire to become one of the top Western casual dining chain brands in China.
4. Blue Frog University:
a) Blue Frog designs personalized learning and development programs for employees at different levels, aimed at helping every employee enhance their skills, meet various challenges, and create miracles where anything is possible.
b) Blue Frog China University and AMU (AmRest University) at the European headquarters offer advanced, international, and multi-level training programs to improve professional, technical, and leadership skills for personnel at different levels.
c) IDP (Individual Development Plan) includes: high-potential employee development program, management trainee program, and tailored training and development plans.