Juzi Entertainment

1. Brand Positioning

Juzi Entertainment is a new type of media company that combines internet technology and media to provide original high-quality short videos and graphic-text content to 400 million young people aged 18-25. It covers pan-entertainment content that young people are interested in, such as entertainment, film and television, fashion, and beauty. It advocates authenticity, fun, and diversity, speaks for young people, accompanies their growth, and is the favorite media of the younger generation.
2. Corporate Culture
Values: Entrepreneurship, Growth, Happiness
Code of Conduct: Simple and Direct, Result-Oriented, Create Value
3. Team Introduction
The company currently has about 110 employees, consisting of the Content Center, Operations Center, Visual Center, Commercial Center, Product Technology Center, and Functional Center.
Founder and CEO Ms. Tang Yiqing, former CEO of Bazaar Entertainment, holds a master's degree in Communication from Communication University of China, and furthered her studies in Media Management at the University of Southern California in 2012.
Wang Qiang, co-founder of ZhenFund and co-founder of New Oriental, serves as Chairman.
The core senior management team is centered around the initial entrepreneurial team and senior media professionals in the entertainment industry, forming a new media original content team predominantly composed of the post-90s generation.
4. Video Columns
Original high-quality short video columns include "Orange Spicy Interview," "Found a Treasure," "Debunking," "Star Report," "Orange New Youth," "Listen to Her," "Big Star, Little Stories," "Creator Full Record," "Filmmakers Have Attitudes," "Idol Makeup Bag," "God Help Me," "Star Makeup Lab," "Sister's Lipstick Test," "Orange Street Snap," etc.
5. Core Competitiveness
A. Strong content production and creation capabilities. Through short videos and graphic-text content, built with high-quality IP columns, it has created an ecological architecture for new media entertainment content and an ecological model for content influence, committed to spreading positive energy in entertainment.
B. Entertainment new media platform. Orange Entertainment APP, PC, M-site; a new media matrix with over 10 million followers; strong short video, micro-video, and graphic-text distribution channels.
C. Orange Star Eye System. By building an entertainment big data system, it achieves the scientific and rational application of the "Star Eye" system ecosystem concept, integrating business, public opinion monitoring, information capture, and scientific matching.
6. Business Model
Celebrity micro-endorsements, short video marketing, film and television entertainment marketing, traffic advertising, offline activities, content e-commerce
Commercial cooperation clients cover many fields such as fast-moving consumer goods, 3C, e-commerce, automotive, finance, gaming, and tourism, including Yili, Jiangxiaobai, Baiwei, SK-II, OLAY, L'Oreal, Natural Hall, Huawei, HP, Dell, JD.com, Tmall, Xiaohongshu, Vipshop, Xiaozhu Short Rent, Meiyou, JEEP, Volkswagen, ICBC, Copper Street, CrossFire, QQ Speed, Seychelles Tourism Board, and more than 100 brands in total.
8. Past Achievements
Nearly 3 billion monthly exposures across the entire network, with over 600 popular stars interviewed cumulatively. Its communication matrix covers APP, PC, M-site, Weibo, WeChat, Douyin, Weishi, and full-network distribution, with total followers exceeding 66 million."