MissFresh

MissFresh is a mobile e-commerce platform positioned as a self-operated full-category online supermarket. Founded in November 2014, it is a member enterprise invested by Tencent, committed to enabling everyone to enjoy the goodness of food anytime, anywhere.
Currently, MissFresh has completed the layout of full-category fresh products including fruits, vegetables, meat and eggs, aquatic products, dairy products, snacks, instant food, beverages, light meals, grains and oils, and daily necessities. It has established a rapid-delivery cold chain logistics system of "city sorting centers + community front warehouses" in more than 20 major cities across the country, providing users with 1-hour delivery service for selected fresh products of all categories under self-operation.
In September 2018, MissFresh completed a new round of financing of 450 million US dollars led by Goldman Sachs and Tencent. In the segmented field of fresh e-commerce, it maintains a leading position in revenue growth, user scale, and profitability. Moreover, with its innovative business model and rapid growth, it was listed on the 2017 China Unicorn Enterprise List released by the Ministry of Science and Technology, becoming an important choice for tens of millions of users nationwide to purchase fresh products online.