2002年山东舜和酒店集团有限公司在国内首创“商务文化主题酒店”概念，以“精心、精细、精品”的三精文化作为企业的发展原则，追求品级高、功能全、使用快捷的酒店建设理念，做深、做足、做活商务酒店文化。集团在济南市先后投资兴建并成功经营了：山东舜和酒店、天禧舜和酒店、天发舜和酒店、舜和巴西烤肉（连锁）餐厅 、山东舜和国际酒店。 “舜和”的崛起堪称国内酒店业的奇迹，“舜和”的发展引领了酒店业态发展的新形势，“舜和”的形象已然成为外省、市社会各界了解济南的一道靓丽风景线。
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