Zhou Hei Ya

Zhou Hei Ya strives to build itself into a brand that is young, vibrant, and rich in cultural heritage and life taste. Zhou Hei Ya believes that tasty, hygienic, and convenient products can bring more fun and a better experience to consumers. With the brand concept of "Have fun, be happier," Zhou Hei Ya combines a vivid cartoon image with the brand name "Zhou Hei Ya" to showcase its intuitive brand image. Over the long term, Zhou Hei Ya has consistently adhered to the "Six Unifications" chain operation management model - "unified procurement, unified production, unified distribution, unified sales, unified accounting, and unified image" - as well as the business philosophy of "Quality first, reputation supreme, maintain characteristics, and sustainable development." The Zhou Hei Ya brand has always insisted on independent operation and development, with hundreds of directly-operated stores spread across provincial capitals such as Beijing, Shanghai, Tianjin, Chongqing, Wuhan, Guangzhou, Changsha, Hangzhou, Zhengzhou, Nanjing, and Nanchang. Additionally, large-scale modern production centers have been built and planned in Central China, South China, North China, and Southwest China, serving East China, South China, North China, Central China, and other regions. Zhou Hei Ya products are not only favored by young white-collar workers and students but also enjoy a certain reputation and recognition among consumers. In 2013, Zhou Hei Ya was officially certified as a "National Key Leading Enterprise in Agricultural Industrialization." More than a decade of development has proven the critical role of Zhou Hei Ya's "Food" theory and "Tree Root" culture, which its people have always practiced, in the growth of the enterprise. It has also demonstrated the determination of the Zhou Hei Ya team to revitalize China's national industry and serve the country through industry, and it proves Zhou Hei Ya's unwavering dream of achieving a "century-old brand, going global"!