Baidu China

Baidu, the world's leading Chinese search engine and Chinese-language website. It was founded in January 2000 in Zhongguancun, Beijing.
At the end of 1999, Robin Li, then in Silicon Valley in the United States, saw the enormous development potential of China's internet and Chinese-language search engine services. With the dream of changing the world through technology, he resolutely resigned from his high-paying job in Silicon Valley and, carrying search engine patent technology, founded Baidu in Zhongguancun on January 1, 2000. From fewer than 10 people at the beginning, the company has grown to more than 17,000 employees today. Today's Baidu has become China's leading and most influential Chinese-language website.
Baidu has thousands of R&D engineers, representing China's and even the world's most outstanding technical team. This team masters the world's most advanced search engine technology, making Baidu a Chinese high-tech enterprise that masters the world's cutting-edge core science and technology, and also making China one of only four countries in the world, alongside the United States, Russia, and South Korea, to possess core search engine technology.
Since its founding, Baidu has taken "to make it easier for people to obtain information and find what they seek" as its mission. Since its establishment, the company has adhered to the concept of being "user-oriented," continuously persisted in technological innovation, and been committed to providing users with "simple and reliable" internet search products and services. These include: functional search centered on web search, community search centered on Tieba, vertical search tailored to various regions and industries, MP3 search, as well as portal channels, IM, and others, comprehensively covering all search needs in the Chinese-language online world. According to authoritative third-party data, Baidu's search share in China exceeds 80%.
While continuously enriching user search products, Baidu also innovatively launched search-based marketing and promotion services and became the internet marketing and promotion platform most favored by enterprises. At present, hundreds of thousands of enterprises in China have used Baidu's search promotion services, continuously improving their own brand and operational efficiency. Through sustained business model innovation, Baidu is further driving the economic growth of the entire internet industry and small and medium-sized enterprises, and promoting the development and transformation of the social economy.
To promote the development of millions of small and medium-sized websites in China, Baidu, leveraging the advantages of its ultra-large-traffic platform, joined with all kinds of high-quality websites to establish the world's leading network alliance, greatly enhancing the value and coverage of search promotion and brand marketing for various enterprises. At the same time, each website also gains more opportunities for survival and development through the mutual assistance of the alliance family.
As a well-known domestic enterprise, Baidu has also consistently adhered to the responsibility concept of "bridging the information divide and sharing a knowledge society," and persisted in fulfilling its social responsibility as a corporate citizen. Since its establishment, Baidu has actively devoted itself to public welfare causes using its own advantages, investing huge resources successively to create specialized search products for blind people, children, and the elderly, solving the difficulty these special groups face in accessing the internet and greatly bridging the social information divide. In addition, Baidu has also been at the forefront of the industry in accelerating China's informatization process, purifying the online environment, search engine education, and improving the employment rate of university students. In early 2011, Baidu also specially established the Baidu Foundation to manage and practice public welfare causes in a more systematic and standardized manner around areas such as knowledge education, environmental protection, and disaster relief.
In 2005, Baidu was listed on Nasdaq in the United States, setting multiple records at once including first-day gains, and became the first Chinese company to enter the Nasdaq component index. Through years of market performance, Baidu's outstanding results and reliable returns have made it a representative of Chinese enterprise value, standing proudly in the global capital market.
In 2009, Baidu further launched the new concept of box computing technology, and based on this concept launched the Baidu Open Platform, helping more outstanding third-party developers use the internet platform for independent innovation and entrepreneurship. While greatly improving netizens' internet experience, it also spurred an upsurge of industrial innovation in R&D around user needs, generating a huge pulling effect on the upgrading and development of China's internet industry.
Today, Baidu has become one of China's most valuable brands. The Financial Times of the United Kingdom listed Baidu among the "Top Ten Chinese Brands," making it the youngest company on the list and also an internet company. The receipt of a series of honorary titles such as "Asia's Most Admired Enterprise," "Global Most Innovative Enterprise," and "Star of China's Internet Power" also all demonstrate to the outside world Baidu's achievements over the years since its founding.
For many years, Baidu Chairman and CEO Robin Li has led Baidu people in forming the core culture of "simple and reliable," which has been deeply rooted in Baidu. This is a company full of vitality, pragmatic and candid, taking changing life through search, promoting human civilization and progress, and advancing China's economic development as its mission, and is striding toward even greater goals.