Haiwai U

Sihai Rongchuang_Haiwai U (*)

Sihai Rongchuang Information Technology Co., Ltd. (s.h.r.c) was founded in 2014, headquartered in Wuhan, China.
Since the beginning of 2013, professional procurement centers have been established in more than 40 cities across over ten countries including New York, Los Angeles, Chicago, Sydney, Melbourne, Paris, Berlin, Tokyo, Seoul, and Bangkok.
By partnering with hundreds of internationally renowned manufacturers, international logistics companies, and thousands of well-known brands, and offering tens of thousands of popular international premium products, we are committed to building a one-stop global online shopping (B2C) overseas direct mail platform.

Haiwai U (*) — an advocate of "U" culture, upholding the consistent principles of "U" culture: Global U (Premium) Products, Worry-free U (Shopping), Fast Direct U (Mail)

To achieve the goal of "shopping the world from home with global delivery," we have led a pioneering and enterprising elite management team to build a free, open, safe, and reliable online platform, providing comprehensive solutions for Chinese consumers to conduct global online shopping without obstacles. Products are shipped directly from overseas and delivered to users via international direct mail. Users place orders on the online platform, truly achieving worry-free overseas product shopping.

To eliminate counterfeit and inferior products flooding the market.
To enable domestic consumers to buy genuine products that are safer, cheaper, and better quality.
To enable domestic consumers to receive overseas products quickly and conveniently while avoiding transportation risks.
To enable domestic consumers to more conveniently and quickly purchase premium products from over ten countries worldwide, across 16 categories and tens of thousands of items, in one website and one transaction.
To cooperate with Chinese customs supervision, regulate the healthy development of the online overseas shopping market, and meet consumers' purchasing needs — click the mouse and enjoy shopping globally.
Haiwai U (*), a professional one-stop international online direct mail shopping platform, integrates global resources and emerges in response to the times.


Haiwai U (Haiwai You) is a one-stop global shopping platform fully built by Sihai Rongchuang Holding Group, aiming to bring consumers an ultimate overseas shopping experience.
Haiwai U is not merely a cross-border e-commerce enterprise. With a mature online brand incubation system, it brings quality platform services to major brand owners while offering consumers overseas genuine products at more favorable prices and better quality. Combined with a deep internet celebrity e-commerce model, it makes overseas shopping more entertaining and brings consumers a different overseas shopping experience. Its unique O2M offline physical experience stores make products more authentic and transparent, allowing consumers to "GO anytime, anywhere, and shop with confidence anytime, anywhere."