YOYI

YOYI is China's multi-screen programmatic buying* platform. Relying on a vast proprietary audience database and advanced advertising technology, it has become an Internet advertising company* renowned for its innovative spirit and* marketing effectiveness in the era of multi-screen integration and big data marketing. In March 2012, YOYI launched China's* demand-side platform (DSP) supporting primarily real-time bidding (RTB) purchasing, ushering in China's RTB era. With a grand industrial vision and forward-looking insight, YOYI, with its refined technology, keeps pace with international giants and stands at the forefront of the programmatic buying trend. Through its continuously upgraded and highly competitive demand-side platform (DSP) and tailor-made solutions, YOYI helps advertisers optimize their placement strategies with ease under both real-time bidding (RTB) and non-real-time bidding (non-RTB) models, accurately target customers, and carry out intelligent operations with high return value. To date, YOYI has successfully provided brand and performance solutions to more than 300 international and domestic clients, including HP, Shell, and Audi. YOYI is headquartered in Beijing, with branch offices in Shanghai and Guangzhou.