Shenzhen Huaxin Power Media Co., Ltd.

Shenzhen Huaxin Power Media Co., Ltd. is dedicated to helping enterprises build brands and enhance corporate brand image. It is the exclusive operating unit of the "Discover Brands" program team, the organizing committee of the China Preferred Brands Promotion and Development Project, and the operating unit of the brand channel of Zhonghongwang, which is supervised by the National Development and Reform Commission.

The company integrates its resources and operates two products for brand enhancement of small and medium-sized enterprises — the "Discover Brands" corporate documentary and the China Preferred Brand Certification Service. Its headquarters is located in Xixiang, Bao'an, Shenzhen, with branches in more than 20 regions nationwide and over 500 people engaged in editing, filming, operations, and services.

The "Discover Brands" program was established in March 2016. It is a documentary series that tells the stories of enterprises and brands. With the unique perspective of media, it uncovers high-quality private brands and uses lenses to record every detail of corporate development. It integrates major television media, online media, and other channels, reporting on brands that have made outstanding contributions and have influence in various industries through thematic documentaries, guiding and promoting more Chinese brands to build brand images and establish industry influence, thus boosting the rapid development of Chinese brands. The program is broadcast on the CCTV-9 Documentary Channel and the CCTV Securities Information Channel, representing Chinese brands going international.

In order to thoroughly implement the spirit of documents from the Party Central Committee, the State Council, and relevant ministries on deepening economic system reform and strengthening the construction of Chinese national brands, and in response to the strong demands of enterprises to create high-quality Chinese brands, the China Preferred Brands Promotion and Development Project was officially established in June 2016 under the care of authoritative media at all levels. The China International Brand Strategy Research Center of the University of International Business and Economics serves as the advisory unit. Adhering to the purpose of discovering high-quality Chinese brands and supporting Created in China, it helps small and medium-sized enterprises enhance their brand image.

Zhonghongwang, founded on December 1, 2015, is a key economic news website supervised by the National Development and Reform Commission and sponsored by the Editorial Department of Macroeconomic Management. In order to implement the spirit of the General Office of the State Council Document [2016] No. 44, "Opinions of the General Office of the State Council on Leveraging the Leading Role of Brands to Promote the Upgrading of Supply and Demand Structure," and to strive to boost consumer confidence and enhance the soft power of national brand building, the brand channel was launched and operates.