[Summary] inWE - Pioneer of Smart Tea Houses
Company Profile:
Shanghai Dongqin Catering Management Co., Ltd. was officially established on October 18, 2014. The founder, Miao Qin, was the first local Vice President and General Manager of McDonald's China. He led a group of young people born in the 1980s and 1990s who love tea to establish a Chinese-owned fashionable tea beverage company. Currently, the company owns brands such as "inWE CHA" and "ChicCha". In May 2015, inWE tea entered into a strategic brand cooperation with Chongqing fashion brand "Nenlu Tea", officially incorporating Nenlu Tea into its portfolio. At present, inWE tea has 5 stores in Shanghai and 1 store in Beijing. In 2016, it will rapidly expand the market, opening 30 new stores in Jiangsu, Zhejiang, and Shanghai, and 10 new stores in Beijing.
Our Brand Introduction:
Western culture starts from fruits, representing a wine-based civilization and fruit culture; Eastern culture starts from leaves, representing a tea-based civilization and leaf culture. Leaves are the most active substance in plants, and thus the healthiest. The Western world has recognized through research that tea is the healthiest beverage in the world, with no exceptions. Tea originated in China, flourished worldwide; Britain promoted black tea, Japan promoted matcha, and China has the richest variety of tea. Coffee, driven by powerful American culture, swept the globe and formed many brands, while tea has not yet had a leading brand. As China's national strength grows and its international influence rises, Eastern culture has an increasing impact on the world. In the next 15 years, tea will surely develop rapidly and sweep the globe, and the strength of culture will certainly give birth to a leading tea brand. We strive for this.
The core of our brand is freedom and interconnection. We are committed to multi-dimensional interconnection and intercommunication among customers, ourselves, space, and time, creating extraordinary customer experiences and strengthening Chinese tea culture and tea brands;
We are a young and fashionable tea beverage store, where a group of young and passionate entrepreneurs and customers who pursue healthy and quality life jointly create a free, comfortable, and interconnected community space;
We are a creative company that continuously innovates in products, models, and experiences. We also gather the creativity of our most energetic customer fans and incorporate it into our own, creating extraordinary experiences for customers.
We are a well-funded start-up company with perfect ideas, sufficient funds, and novel creativity. We only lack excellent you to join us;
Nothing is impossible if you can imagine it. This is the passion of the young and the craziness of the young. We come together at our most passionate and creative age, grow into a towering tree together.
Here, through your hard work and our joint cooperation, you will become an excellent tea artist, an excellent barista, an excellent service expert, an excellent manager, etc. As long as you are willing, we can create the future together.
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