电影*终的消费场所在影院，因此使终端市场的营销效果*大化也成了片方极力追求的目标。从近几年的电影市场实战中不难发现，电影的终端营销已经开始扮演越来越重要的角色，甚至可能成为扭转票房局势的制胜法宝。纵观国内电影营销行业，大多公司都致力于电影的前期营销，能够提供电影终端营销服务的公司屈指可数，更不用提可以策划终端整合营销全案了。
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