PETKIT Network

PETKIT Xiaopei was founded in 2013, starting with smart hardware to enter the pet supplies market. Over five years, leveraging emerging technologies and big data, we have driven product innovation and sales across the entire pet care cycle, solving various user challenges in application scenarios. By 2018, we completed the layout of six major product lines: "eating, drinking, housing, mobility, cleaning, and playing." Meanwhile, we have been gradually building a pet ecosystem to elevate the overall standard of the domestic pet industry.
Our founding vision was 'to make pets easy to care for everywhere.' To this end, we have consistently strived to create pet products that no one else has attempted, offering the industry new perspectives while delivering a better pet care experience to pet owners—
In 2014, we released the world's first smart wearable device for pets, opening a new window for humans to understand pets;
In 2015, we launched the world's first smart pet bowl, combined with intelligent algorithms to recommend feeding plans;
In 2016, we introduced the world's first smart water fountain to improve pets' drinking water environment and reduce pet diseases;
In 2017, we unveiled the world's first feeder with freshness preservation, providing a more perfect feeding solution for urban pet owners;
In 2018, we presented the world's first pet air-conditioned nest with low-power design, improving the living environment for pets."
After 2019, the company's future development direction:
Guo Weike, co-founder and COO, stated that the next phase of development is planned to focus on the following three aspects:

(1) Product technology R&D and quality control maintenance

The core strategy remains focused on the R&D end, continuously innovating products and reconstructing a comprehensive pet care solution. Optimize the experience from both human and pet dimensions, and refine the product line from a broad overview to specific points.
(2) Expanding overseas market sales opportunities

In addition to the domestic market, founder Guo Weike noted that with a relatively rich SKU portfolio, the expansion of overseas markets such as Europe and the United States will become a future sales growth point for Xiaopei. In 2019, we plan to establish overseas offices, enhance the timeliness and stability of cross-border logistics in overseas warehouses, expand multi-channel cooperation, and increase global brand coverage.

(3) Optimize service quality in direct-operated experience stores

Through service optimization in offline experience stores, users can feel the brand's attention. This enhances brand experience and consumer recognition, brings consumers closer to the brand, and enables timely insight into consumer needs and genuine feedback. Using offline data as feedback, we will improve and adjust brand strategies and promote the formation of a healthy business ecosystem.