Phoenix New Media

Phoenix New Media (NYSE: FENG), founded in 1998, is a leading cross-platform online new media company in China. It integrates its comprehensive portal Phoenix Net (*), mobile Phoenix Net (*) and mobile clients, and Phoenix Video (*) as three major platforms, adhering to the media philosophy of "Chinese sentiments, global vision, inclusiveness and openness, progressive forces", providing mainstream Chinese with high-quality new media content and services that seamlessly integrate across the internet, mobile internet, and video platforms.
Phoenix New Media is not only the online dissemination channel for the high-quality TV content of the controlling shareholder, Phoenix Satellite Television Media Group, but also integrates content produced by numerous professional media organizations, user-generated content, and its own professionally produced content, offering comprehensive news information, in-depth reports, opinion commentary, financial products, interactive applications, sharing communities, online web games, and other services in text, images, audio, and video, to meet the diverse and personalized needs of mainstream users for browsing, expressing, communicating, sharing, entertaining, and wealth management, and conversely transmits to Phoenix Satellite Television's TV platform, forming an innovative combined online-broadcast communication model, providing rich content and anytime, anywhere services for internet, mobile internet, and video users.
Phoenix Net currently reaches 338 million users monthly, and the Phoenix News client reaches 80 million users monthly, with a total installation volume of 473 million. According to third-party reports from iResearch, Analysys, and CMMS, Phoenix Net users' average monthly income, family economic status, education level, proportion of management and professionals, PV/UV ratio of pages viewed per visitor, and average daily effective browsing time are all leading among Chinese internet portals. With its unique audience precision, content insight, platform integration, and brand influence as the core of media marketing value, Phoenix New Media provides advertising clients with efficient marketing return on investment.
In an era of disruptive innovation brought by broadband and mobile internet, and the integration of old and new media, Phoenix New Media is continuing to expand investment and operations in content that appeals to younger audiences, lifestyle, and local interests, continuously strengthening the造血 and monetization capabilities of live broadcasting, e-commerce, and other businesses, launching new brands such as Youth BANG, Huangjia Shangpin, Huangjia Review, and Fengfei, leading the combined dissemination of internet, mobile internet, and television, and media innovation in the 5G era.