Xianghuo Network

Hunan Haoxianghuo Agriculture Co., Ltd. was established in 2015. It is an innovative institution relying on Internet thinking and committed to promoting food safety, breaking new ground in the field of agricultural products e-commerce. In its early days, it received 20 million yuan in angel investment, pioneering the integration of agricultural products mobile e-commerce, health food research and development, and targeted poverty alleviation. While providing new ideas for the Internet economy development of agricultural products, the brand communication rate of Xianghuo Network also reached nearly 1 million person-times. Since its establishment, the company has always attached importance to the cultivation of modern business talents and corporate culture construction, accumulating profound industry heritage. Adhering to the Internet humanistic sentiments of integrity, passion, focus, and responsibility, it has always maintained keen market insight, adaptability, and execution. On May 26, 2016, Xianghuo Network held a grand launch ceremony, officially announcing the completion of the dual-brand system of "Haoxianghuo" and "Xianghuo Network" under Hunan Haoxianghuo Agriculture Co., Ltd. After the official launch, the Xianghuo Network online mall was comprehensively upgraded. The mall categories cover multiple categories such as dried fruits and dried goods, fresh fruits and vegetables, nutritional foods, etc., highlighting "Health·Quality·Original Ecology". The star column of the online mall, "Direct Supply from Villages", aims to build a direct bridge between rural areas and cities. A total of 45 episodes were launched throughout the year, promoting the hot sale of more than 100 national geographical indication agricultural products and driving a new trend of healthy consumption.