Dongbaxiang Home Decoration Group is a nationwide chain of super-large home decoration enterprises offering integrated decoration and furnishing. It has provided high-quality integrated home decoration services to over 40,000 households, with a total operating area exceeding 50,000 square meters, nearly 2,000 employees nationwide, and long-term strategic partnerships with 128 well-known domestic first-tier building material brands and renowned furniture and home appliance manufacturers.
By the end of 2017, the company's brand value exceeded 600 million yuan. Currently, it has established branches in Hunan, Jiangsu, Guangxi and other provinces and regions, with stores in Changsha, Hengyang, Changde, Chenzhou, Yueyang, Huaihua and other cities within Hunan Province.
Dongbaxiang Home Decoration Group was the first in China to launch the integrated decoration and furnishing model, achieving a true all-inclusive home decoration and furnishing service. It features a sixth-generation ultimate buyer model that subverts traditional home decoration, adopting a one-stop shopping approach to make decoration as easy and enjoyable as shopping. Consumers can select design styles, main materials, auxiliary materials, furniture, home appliances, soft furnishings, etc. one by one in a super-large home decoration real-scene experience showroom, achieving the effect of move-in ready and effortless home decoration.
All our efforts are centered on making things worry-free, effortless, and cost-effective for customers. We do not set traps or pitfalls, do not add fees midway, and the budget is the final settlement. From R&D, design, production, integration, sales to logistics, supporting installation, a complete home industry supply chain system ensures factory direct supply, standardized design, excellent quality, transparent pricing, quality service, systematic control, and on-time delivery. From the signing of the contract, an ERP standardized management system is used, with dedicated personnel controlling every module in the home decoration process, leaving no room for hidden rules in home decoration. Dongbaxiang Home Decoration's exclusively developed German-style Craft Green Book strictly adheres to ISO9001 quality system certification standards, strictly controlling every decoration quality checkpoint, with perfect after-sales service, so that customers choosing Dongbaxiang choose reassurance and peace of mind.
Development Milestones:
March 2015 Dongbaxiang Decoration registered and established in Changsha City
September 2015 The first luxury decoration factory store officially opened in Chenzhou City, Hunan Province
April 2016 Dongbaxiang Home Decoration Hengyang luxury decoration factory store officially opened
August 2016 The "DOBASAN Dongbaxiang" brand was successfully registered with the State Administration for Industry and Commerce
September 2016 Dongbaxiang Home Decoration Changde luxury decoration factory store officially opened
December 2016 ERP systematic operation began
April 2017 The first out-of-province home decoration (factory) life plaza officially opened in Suqian City, Jiangsu Province
July 2017 Dongbaxiang Home Decoration (Factory) Life Plaza Liuzhou store in Guangxi officially opened
July 2017 Dongbaxiang Home Decoration (Factory) Life Plaza Guilin store in Guangxi officially opened
October 2017 Officially defined 7 major regions nationwide and a 5-year 100-store plan
November 2017 Dongbaxiang brand value exceeded 600 million
September 2017 Dongbaxiang Cadre Training School was established
September 2017 Standardized system construction officially launched
November 2017 Dongbaxiang Home Decoration Yueyang smart luxury decoration factory store officially launched
November 2017 Dongbaxiang Cadre Training School officially started classes
December 2017 Dongbaxiang Home Decoration Huaihua luxury decoration factory store site selection succeeded
Dongbaxiang Home Decoration Yueyang smart luxury decoration factory store is now in hot preparation and will soon open with a splash, sincerely inviting people with aspirations to join and create brilliance together!
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