Yanjin Puzi

Yanjin Puzi Food Co., Ltd. was founded in 2005. It is an A-share listed company engaged in food research and development, production, and sales (stock code: 002847, stock abbreviation: Yanjin Puzi). It owns wholly-owned subsidiaries including Jiangxi Yanjin Puzi Food Co., Ltd., Guangxi Yanjin Puzi Food Co., Ltd., Henan Yanjin Puzi Food Co., Ltd., and Hunan Yanjin Puzi E-commerce Co., Ltd. The company focuses on the main food business, operates with integrity, and continuously strives for excellence. Its research and development, production, quality, brand, and channel capabilities have reached leading levels. It is a national key leading enterprise in agricultural industrialization, a national high-tech enterprise, a national green factory, and a national poverty alleviation employment base. The enterprise has won the first Hunan New Contribution Award and the sixth Governor Quality Award nomination.

The company adheres to the original intention of making good food and strives to build the core competitive advantage of "good snacks, made by Yanjin". The company continuously improves product strength, implements lean production management, and constructs an intelligent production system and a full lifecycle quality management system, forming a development pattern with four major bases: Liuyang (Hunan), Xiushui (Jiangxi), Pingxiang (Guangxi), and Luohe (Henan). The company comprehensively promotes digital development, leverages supply chain management advantages, integrates upstream and downstream resources, builds an internet platform for leisure food, creates a leisure food industry ecosystem, and establishes a leading advantage in total product cost.

"Quality leads a better life." The company keenly insight into terminal consumer demand, focusing on seven major categories: Yanjin Puzi branded spicy braised snacks, 31° Fresh deep-sea snacks, Han Dou Dad baked food, Shu Huo baked potato chips, Konjac Man Fen jelly, preserved fruits, and egg products. It empowers brands with Yanjin culture, makes every effort to create big single products, and continuously innovates and iterates products. Bulk packaging, fixed-weight packaging, and small commodity packaging precisely match channels and terminals. The "Yanjin Puzi" trademark has been recognized as a China famous trademark.

The company strengthens full-channel coverage. While maintaining the advantages of original KA and AB supermarkets, it focuses on developing e-commerce, CVS, snack specialty stores, campus stores, etc. It has in-depth cooperation with popular snack volume retail brands such as Snack Busy and Dai Yonghong. On the Douyin platform, it cooperates with anchors for product seeding and traffic guidance, and launches explosive products on Pinduoduo, leading breakthrough in channels such as e-commerce, live streaming, and community group buying. It optimizes the supermarket island model, accelerates market penetration, and covers millions of retail stores. Yanjin good snacks are everywhere.

Yanjin Puzi is rapidly advancing on the fast track of "sustainable, high-speed, and healthy growth". In the past four years, the compound growth rate of Yanjin Puzi's operating income exceeded 32%, making it the fastest-growing company in terms of overall growth rate among listed leisure food companies. In the future, Yanjin Puzi will continue to focus on the main food business, create a new ecosystem for the food industry, and build a Chinese food aircraft carrier.