Fuke

Company Profile of Fuke
Shenzhen Fuke Catering Management Service Co., Ltd. (abbreviated as Fuke) was founded in 2008 and is headquartered in Shenzhen. It is a healthy Malatang catering brand with a full industry chain. Fuke, happiness for every guest. Focusing on Class A commercial districts in first-tier cities, featuring braised soup flavors, self-owned farm-grown ingredients, a fashionable and beautiful environment, unique taste, and safe ingredients, it is a fashionable, healthy, and fast Malatang chain brand. At present, Fuke has opened 20 stores in Shenzhen and plans to continue opening 30 more stores from 2017 to 2018. Since its establishment, with the purpose of happiness for every guest, Fuke has been determined to build a large ecological healthy Malatang industry chain, constantly pursuing brand innovation and breakthroughs. After nine years of growth and accumulation, Fuke has become one of the catering service management companies with the most development potential emerging in South China, China. At present, with 20 directly operated stores, it has become a leading player in the Malatang industry. Fuke aims to bring street snacks into Class A comprehensive commercial districts of urban shopping centers, and by combining the consumption characteristics and needs of modern urban white-collar workers, it builds the catering feature of "fashionable, healthy, and fast," while balancing health and deliciousness, so that urbanites can enjoy a healthy, delicious, and fast dining experience in a modern fashionable environment amid a busy work pace. After nine years of dedicated hard work by Fuke people, in 2016 it launched the high-end brand "Xiaoqiaomei Shancheng Beef Noodles," and in August and October 2016 respectively opened its first and second stores in Shenzhen Kingglory Plaza and Central Book City. Since opening, every store has experienced booming queues and has become a well-known catering brand in the shopping malls. In terms of product taste and characteristics, it has established a strategic cooperative relationship with the well-known Taiwan Niu Baba beef noodle brand to further enhance product quality and taste. Fuke's central kitchen has an advanced logistics supply chain system. In Bao'an, Shenzhen, it has a standalone 6-story factory and office building, with independent functions including warehousing, logistics, production and processing, office management, and training and learning. In ingredient selection, based on the concept of great health, Fuke has built the Fuke rooftop farm with a forward-looking approach, producing and growing pollution-free healthy ingredients, ensuring both the freshness and safety of ingredients and the traceability of food. Taking the lead in food safety, it has established a quality assurance system with Fuke characteristics. Fuke firmly believes that "without satisfied employees, there are no satisfied customers." Fuke has always taken it as its mission to cultivate and improve the quality of employees in the catering industry. It has established the Fuke Business School to provide industry practitioners with training content such as standardized operations, hygiene testing, food safety, career development, and management capabilities, making Fuke's contribution to improving the quality of people in the industry. At present, Fuke is in a stage of rapid development. Under the Fuke brand is a group of young people who are practical, have dreams, and desire success. They are determined to combine classic Chinese cuisine with modern advanced business concepts. They not only pursue innovation and integration of dishes, but also make original designs in restaurant environment design, bringing consumers a fashionable, healthy, and fast dining experience. In the future, Fuke people will uphold the core values of gratitude, practicality, resilience, and ambition, and within five years, with the scale of a thousand-store chain, promote the concept of fashionable and healthy dining, lead classic Chinese cuisine into the international catering market, and become a leader in global Malatang and beef noodles.