Convertlab

Founded in 2015, it is a leading integrated marketing cloud enterprise in China, completing its Series B financing in 2020 led by Tencent Industry Ecosystem Investment and Lightspeed China. We help numerous top-tier clients start from omnichannel data insights and user tag profile construction, building a comprehensive membership operation system covering online e-commerce, mini-programs, WeChat, and offline stores, based on RFM models and user journey design. We solve marketing problems such as campaign management, SCRM management, increasing membership sales share, raising attachment rate, and reactivating dormant members, effectively boosting repurchase rate, average order value, and overall revenue. -- What We Believe WHATDOWEBELIEVE We believe that in today's digital age, on the eve of intelligence, all enterprises need to embrace digital technologies represented by cloud computing, big data, and artificial intelligence to welcome the next golden era of industry. Acquiring and integrating these capabilities earlier is also a crucial support point for China to lead the global economy in the next five years. Meanwhile, we also believe that capabilities related to data intelligence, such as "optimization, prediction, and decision-making," will be feasible for large-scale enterprise implementation in the next five years, extending even to many fields beyond enterprises. We choose to start from the marketing front to explore a new path distinct from traditional enterprise applications in the digital era. -- What We Do WhatWeDo We provide digital, automated, and intelligent infrastructure and related professional services for enterprise marketing, helping enterprises efficiently operate massive user bases, create brand-specific personalized user experiences, and rapidly achieve business growth. Currently, Convertlab has provided enterprise-level services to over 300 well-known companies with best practices, forming numerous successful customer cases in retail, fast-moving consumer goods, durable consumer goods, finance, and enterprise services. -- Our Goal WhereWe’reGoing Help enterprises deliver value to customers in the most effective way. On this basis, explore meaningful and challenging applications of data intelligence in various fields.