Zhizi Technology

Zhizi Cloud (Shanghai Zhizi Information Technology Joint-stock Co., Ltd.) is a leading comprehensive big data marketing service provider in China, and the first domestic DSP company to be listed among the top 100 Chinese big data service providers in the 2014 "Internet Weekly". In the domestic DSP ranking released by Adbug in Q1 2015, it ranked among the top ten. We were among the first in China to implement cross-screen and multi-screen programmatic buying across PC, mobile, and video, integrating with all mainstream ad exchange platforms, accessing nearly 300,000 APP media outlets and dozens of mainstream video media, achieving over 10 billion daily page views on PC, 1 billion daily impressions on mobile, and coverage of 450 million daily video users. We innovatively applied data mining technology to RTB, developed a patented prediction engine and bidding engine, and through our fully independent DMP platform, processed hundreds of billions of daily data from the three major telecom operators and other third-party data platforms, achieving more precise audience segmentation and dynamic bidding strategies than competitors. Since our DSP went live, we have quickly established a position in the programmatic advertising and mobile DSP fields due to our algorithmic and performance advantages, gradually becoming the preferred supplier for clients in e-commerce, internet finance, and other specialized internet domains. To date, we have won the business and trust of over two hundred enterprises including Suning.com, Dianping, Vancl, PPmoney, and Levi's.