Classic Paint

Zhanchen New Material Group Co., Ltd. (Zhanchen Group) is a high-tech enterprise integrating R&D, production, sales, and engineering construction of environmentally friendly coatings. The company was established in 1994, with its headquarters in Shenzhen. It has seven major production bases across the country, located in Shenzhen, Beijing, Shanghai, Qingdao, Chengdu, Fuzhou, and Zhuhai, making it one of the most scaled enterprises in China's coatings industry.

Adhering to the business philosophy of "pursuing environmental protection, creating livable life, and providing customers with higher quality coating products and solutions," Zhanchen Group owns multiple brands such as "Zhanchen," "Fuchen," "Classic," and "Governor." Its products cover furniture coatings, decorative coatings, architectural coatings, industrial coatings, and other fields, with a marketing network spread across the country and a good reputation in the market.

Zhanchen Group has always adhered to a development strategy of high technology and high quality, gathering top industry technical talents, focusing on the coatings industry for over 20 years, accumulating extensive scientific research experience, and maintaining industry-university-research cooperation with renowned institutions such as Fudan University and East China Normal University, becoming a postdoctoral workstation and internship base. Four of the group's subsidiaries have been successively recognized as national high-tech enterprises, among which the Shenzhen headquarters, Beijing company, and Shanghai company have also been awarded "Municipal Enterprise Technology Centers" by the government. As of 2016, Zhanchen Group has obtained 342 invention patents and invention patent applications, participated in the formulation and revision of 23 national/industry standards for the coatings industry, undertaken three National Torch Program projects, and published over a hundred scientific papers, continuously making due contributions to the development of China's coatings industry.