[Summary] Zaihang, a leading knowledge and skills sharing platform
Guokr is a well-known popular science and culture platform in China, dedicated to providing responsible science-themed content in interesting and diversified ways, extending from science communication to cultural and creative products, science education, activities and exhibitions. Guokr advocates a scientific and rational lifestyle and has become a daily science companion for people since its inception in 2010. Guokr implements the concept of "making science popular," spreading positive, constructive, and scientific knowledge to the public through quality content and products, conveying scientific values, and contributing to the improvement of public scientific literacy. With its high-quality content, Guokr has established a leading influence in the field of science communication, while also exploring and creating new forms of science communication and new consumption scenarios in the new era, with business involving media, education, health, cultural and creative products, consumer goods, and other fields, promoting science into public life. Guokr and its users hold distinct scientific values and strong curiosity. Guokr advocates the spirit of scientific innovation and, by spreading science, makes life more intelligent and beautiful.
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