Three Squirrels

Founded in 2012 in Wuhu, Anhui, Three Squirrels Inc. is an enterprise operating with a "full-category + full-channel" model, committed to providing consumers with "high-end cost-performance" nuts and quality snacks. It has now become a listed company with annual sales exceeding 10 billion yuan (stock code: 300783) and has successfully incubated the baby food brand "Xiaolu Lanlan".
In recent years, relying on its brand, products, logistics, and service advantages, Three Squirrels has been praised by Xinhua News Agency and People's Daily as the "reform business card" and "next leading domestic brand" of the new era. At the same time, the company has focused on building the "Red Squirrel" party building brand and was awarded the title of "National Advanced Grassroots Party Organization" on the occasion of the 100th anniversary of the founding of the Communist Party of China.
In 2024, the company firmly implements the overall strategy of "high-end cost-performance", based on long-term sustainable and high-quality growth, and fully initiates three major structural transformations in "business, supply chain, and organization".
In terms of business, relying on short-video e-commerce, it has successfully created several hit products such as bulk dried mango, buffalo milk thousand-layer toast, and quail eggs, achieving an incremental increase of nearly 2 billion yuan, driving steady growth in comprehensive e-commerce; offline, it focuses on distribution and store layout, concentrating efforts on the roasted seeds and nuts and snack categories, creating a product portfolio of over a hundred items suitable for offline scenario price bands, and acquiring "Ai Lingshi" and "Ai Zhekou".
In terms of supply chain, based on the principle of "one product, one chain", it promotes the layout of national supply chain intensive bases, establishes the northern and southwestern supply chain intensive bases, and gradually builds the "Wuhu Health Snack Industrial Park", officially entering the snack supply chain to achieve overall cost advantages.
In terms of organization, it constructs a consumer-centric, market-target-oriented, channel-led, and highly coordinated internal and external "small but beautiful" operating entity, a "product-sales integration" network organization, fully activating organizational potential and forming new organizational vitality.