Hongjie Underwear

Hongjie Underwear Joint-stock Co., Ltd. was established in September 1998 with a registered capital of 50 million yuan. It is a high-tech enterprise specializing in the R&D, design, production, and sales of underwear fabrics and underwear products. The new industrial park was officially settled in Hepu Industrial Transfer Park, Haojiang District, Shantou City in 2012, covering an area of 50 mu with a total construction area of 65,000 square meters. The company adheres to the core values of "Achieving others is achieving oneself, and achieving oneself is for others," upholds the corporate spirit of "Innovation, Enterprise, Integrity, and Win-win," and forms a business division mechanism centered on single brand operation, with a development model of using multiple brands to capture different market spaces. Under it, there are many well-known brands such as "Romantic Spring," "June Rose," and "Avisli," with stores across the country. Among them, "June Rose" and "Avisli" are both "Guangdong Province Famous Trademarks"; the chain brand "Romantic Spring" has been successively rated as "Guangdong Province Most Investment-Value Brand" and "Top 50 Guangdong Province Franchise Chains." The company is committed to building a complete industrial value chain and supporting services, insisting on the integrated development of R&D and design, production and manufacturing, chain operation, and marketing services, and strives to create an integrated e-commerce warehousing and distribution service platform, the first large-scale textile and apparel testing institution in eastern Guangdong, and other industrial service support. The company focuses on the R&D and innovation of new industrial technologies and products, and cooperates with high-quality professional institutions such as Guangdong East Guangdong Technician College, Xi'an Polytechnic University, and Southern Medical University College of Traditional Chinese Medicine, establishing "Industry-University-Research Practice Bases," "Underwear Research Institute," "Hongjie Traditional Chinese Medicine Appropriate Technology Research Center," and health underwear production bases. The continuous growth of the business stems from value philosophy. The company always upholds the core values of "Achieving others is achieving oneself, and achieving oneself is for others," being inclusive and open. It adopts a partnership mechanism, people-oriented with strivers, promoting talent development and stimulating organizational vitality; devoting to scientific and technological research, continuously providing higher-quality products and services to give consumers the ultimate experience and careful care; expanding and improving the complete industrial value chain and supporting services to form an industrial ecosystem with rich "species" and diverse styles, comprehensively promoting industrial transformation, upgrading, and high-quality development. Looking forward to the future, we will continue to reform and innovate, constantly seek breakthroughs, maintain steady development momentum, and become a respected and socially beloved enterprise.