Meorient International Exhibition

Meorient (300795), an A-share listed company in China's exhibition industry
Meorient was officially established in 2010 with a registered capital of 75.123 million RMB. It is a comprehensive service platform for cross-border trade and investment promotion, dedicated to helping small and medium-sized manufacturing enterprises in China explore the international market along the "Belt and Road" through B2B exhibitions and internet services. The company was successfully listed on the ChiNext board of the A-share market in October 2019 (stock name: Meorient, stock code: 300795).
1. Business Model: Based on self-organized overseas exhibitions and starting from the demands of buyers in emerging "Belt and Road" markets, the company breaks away from traditional foreign trade service models by organically integrating big data, the internet, and exhibitions to provide a new offline and online trade matching service model for overseas small and medium-sized buyers. The company has evolved from an exhibition service provider focused on self-organized overseas exhibitions into a comprehensive platform for cross-border trade and investment promotion, offering Chinese enterprises a globally-oriented, especially "Belt and Road" region-focused, self-branded exhibition marketing platform, China Commodity Procurement Service Center, China Commodity LCD Distribution Center, and Meorient SME Technology Industrial Park—four major offline service networks—along with online digital exhibitions.
2. Industry Position: Leveraging its platform advantages in the "Belt and Road" layout and its professional resource integration capabilities, the company promotes the construction of global marketing channels for Chinese manufacturing and helps Chinese enterprises explore "Belt and Road" markets. Currently, its 12 exhibition countries cover regions including Central America, South America, the Middle East, Africa, South Asia, and Central Asia (with Indonesia in Southeast Asia to be added next year). To date, it has served over 30,000 Chinese enterprises in their going-global efforts and possesses data resources on more than 1 million international professional buyers. It has established two major exhibition series: China Trade Fair and SilkExpo (China International Silk Expo).
3. Company Profile: The company employs nearly 600 people globally, primarily distributed across Shanghai, Hangzhou, Suzhou, Nantong, Shenzhen, Guangzhou, Foshan, Dongguan, Beijing, Jiaxing, Zhengzhou, and Dubai, and also has a research and development team of nearly 100 people focused on internet e-commerce operations and multiple R&D technologies. Based on 20 years of self-organized overseas exhibitions and starting from buyer demands in emerging "Belt and Road" markets, the company has built the TRADECHINA online and offline procurement matching platform to help domestic enterprises go global, the GOCHINA procurement matching platform to bring overseas small and medium-sized buyers in, and a one-stop international trade service platform, integrating them into a comprehensive cross-border B2B service platform. It provides overseas small and medium-sized buyers with one-stop, full-process comprehensive services from product procurement intentions, inquiries, negotiations, factory inspections, logistics, and supply chain finance, becoming a "total solution provider for overseas small and medium-sized buyers"! The company currently has planning, creative, copywriting, and execution teams and possesses strong core technologies, having independently developed digital marketing management systems such as "ExpoMAX," "Probe," "Digital Website Building," and "Digital Distribution." In marketing, the company integrates overseas platforms such as Google, Yahoo, Bing, and Facebook to provide one-stop services for foreign trade enterprises.