Mingli Hefeng

Wuhan Mingli Hefeng Food Co., Ltd. was established in August 2015. In the initial stage, 6 months of research and development were invested, successfully bringing the prototype of the Erhe Jiajia brand, Li Erhe, and the family-style handmade sauce-making method into industrial production. In 2017, a factory was put into operation in Dahuailing Industrial Park, Jiangxia Development Zone, Wuhan, with an area of 5,000 square meters. In mid-October of the same year, it was officially put into production and entered the market in the form of e-commerce. In 2018, it successfully laid out the offline national market. The products are deeply loved by consumers, with a high repurchase rate and rave reviews. In 2019, the company officially entered offline supermarkets, such as Hema, Zhongbai, Wushang, Walmart, Carrefour, RT-Mart, Ole, Sam's, etc. Now the offline channels are fully rolled out, and products are sold in major supermarkets across the country. In 2020, a Hangzhou branch was established, with Wu Lei as the brand spokesperson, greatly increasing brand awareness. In 2021, the Douyin account "Jiajia Li Erhe" was launched to share Jiajia's daily life, making more and more people fall in love with the Erhe Jiajia brand.