Yijiu Yijiu

Company Positioning

1919 is neither a traditional distributor nor a traditional chain retailer, nor a traditional B2C e-commerce platform, but an O2O platform service provider that integrates online and offline operations. 1919 focuses on the alcoholic beverage industry, committed to building a professional digital service platform that connects manufacturers to consumers with minimal levels, fastest service, lowest cost, and most precise promotion, integrating order processing, procurement and supply, warehousing and logistics, and data marketing.

Platform Scale

Currently, 1919 has its own APP, mobile mall, official mall, and wine purchasing hotline online, and has also opened flagship stores on all well-known domestic e-commerce platforms.
Offline, it has covered all provincial-level administrative regions across the country, with nearly 800 offline experience stores in more than 400 cities.
In 2014, 1919's operating revenue was 610 million yuan; in 2015, it was 1.196 billion yuan (including tax), with a growth rate of 95.89%.
In 2016, the number of stores will reach 1,000, and operating revenue will reach 7 billion yuan.

Development History

In 1998, Chengdu Xingyu Trading Co., Ltd. was founded, starting to engage in the alcohol beverage industry.
In 2006, the 1919 alcohol chain brand was founded (later renamed 1919 Direct Supply of Alcoholic Beverages), and the first direct supply store was opened.
In 2010, Sichuan Yijiu Yijiu Alcohol Supply Chain Management Co., Ltd. was founded.
In 2014, 1919 successfully entered the capital market, becoming a public company in the domestic alcohol distribution industry.
In November 2015, 1919 strategically acquired Goujiu.com, becoming an e-commerce platform in the alcohol industry.