Nanchang Blu-ray and Jun Real Estate Co., Ltd.

Sichuan Blu-ray and Jun Industrial Co., Ltd. (hereinafter referred to as Blu-ray Real Estate Group) was established in 1990. It is a holding company under Sichuan Blu-ray Industrial Group Co., Ltd., with the development and operation management of "people's livelihood housing, commercial complexes, and cultural tourism complexes" as its core, supported by real estate financial business. Its business covers five major regions: "the Southwest region with Chengdu, Chongqing, and Kunming as the core", "the Bohai Rim region with Beijing and Tianjin as the center", "the Yangtze River Delta region with Shanghai and Hangzhou as the center", "the middle reaches of the Yangtze River region with Wuhan and Changsha as the center", and "the middle reaches of the Yellow River region with Xi'an and Taiyuan as the center", totaling more than 30 large and medium-sized cities. In 2013, Blu-ray Real Estate Group's sales performance advanced by leaps and bounds, ranking 27th nationwide in sales area and 35th nationwide in contracted sales amount. At the same time, certified by authoritative departments, Blu-ray Real Estate Group's comprehensive strength ranked 28th among China's top 100 real estate enterprises. In the view of Blu-ray Real Estate Group, building houses means building responsibility and building reputation. In many years of operation, Blu-ray Real Estate Group adhered to the business principle of "sunshine land acquisition", relying on professional ability to obtain value; adhered to "solving people's livelihood housing problems through market-oriented means", with "people's livelihood real estate" development and asset operation management as the leading factors, and actively promoted the development of commercial complexes and cultural tourism industries. For 23 years, Blu-ray Real Estate Group has always taken "creating more high-quality projects for the city and building houses that ordinary people can afford" as its mission, and has always adhered to green residential development that conforms to national industrial orientation and faces the broadest groups of people. The products developed by Blu-ray Real Estate Group have won many domestic professional awards such as the Guangsha Award and the Zhan Tianyou Award. Among them, the first-generation people's livelihood product COCO series was rated by an authoritative institution as one of the top ten product brands in China's real estate industry in 2013. In the product design and development process, Blu-ray Real Estate Group widely adopted leading green technologies and energy-saving and environmentally friendly materials, fully advocated and led the residential concept of green life in various projects, and many projects such as "Gongguan 1881" and "Shili Lanshan" have passed national green building certification. Blu-ray Real Estate Group actively participated in the development of commercial complexes that promote urban prosperity and enhance urban value, giving commercial districts value in a brand-new way. The successful development of commercial projects such as "Airport International City" and "Golden Lotus" has brought a qualitative leap to the development of new urban commercial districts. At the same time, Blu-ray Real Estate Group actively responded to the national call for the revitalization strategy of the cultural tourism industry, built cultural tourism complexes, and promoted the upgrading of the cultural tourism industry. Among them, cultural tourism complexes represented by projects such as "Exiu Lake International Resort" and "Guanling International Community" have played a huge role in rapidly gathering regional popularity, driving industrial investment, inheriting local culture, and promoting employment and tax contributions. In terms of customer management and property services, Blu-ray Real Estate Group has always adhered to the core concept of "customer satisfaction is our first goal", and has always put customer interests first in business decision-making criteria. Blu-ray Real Estate Group established the first CRM center (Customer Relationship Management Center) in China's real estate industry and took the lead in opening a 400 call center. At present, Blu-ray has built multiple customer platforms such as the Blu-ray Customer Club, Digital Home, and Blu-ray Homeowners Art Troupe, creating refined property services of "satisfaction + surprise + moving", successfully launching four differentiated service models: "Golden Butler, Butler, Hotel, and High Quality", customizing more than 1,000 property service standards, providing customers with personalized services, and striving to create Blu-ray's "happy living culture". In terms of asset operation management, Blu-ray Real Estate Group has honed its commercial operations for decades and created three mature commercial operation product series with great commercial value: "urban complexes, themed commercial streets, and high-star hotels". Through various business service methods such as commercial project operation and prosperous venue, asset trusteeship, and leasing services, it creates sustainable property rental income and asset value enhancement for owners. Blu-ray Real Estate Group fully built the Blue Chamber of Commerce customer resource platform, integrating resources such as industry associations, professional institutions, internal commercial brands, and external commercial brands, constructing a new model of "real estate + commerce", and providing sustainable development momentum for the development and operation of various commercial real estate. Since the establishment of Blu-ray Real Estate Group, it has always taken "respecting and caring for employees' personal interests" as its core concept, providing employees with space and opportunities for sustainable development, and encouraging employees and the company to grow together. Through providing a broad development platform, a competitive salary and welfare system, complete employment standards, and a sunny corporate culture, it has attracted outstanding talents from various industries across the country, providing a solid guarantee for rapidly promoting the company's development. Blu-ray Real Estate Group adheres to the cooperation concept of "integrity, cooperation, pragmatism, and win-win". It has now established strategic partnerships with more than 200 outstanding enterprises nationwide, forming a stable strategic partner cluster covering multiple fields such as development industry chains, finance, commercial operations, cultural tourism, and management consulting, laying a solid foundation for achieving business centralization, cost optimization, and substantial improvement in service quality, as well as rapidly advancing the company's nationwide development. Over 23 years, Blu-ray Real Estate Group has actively practiced its social responsibility. With the public welfare concept of "compassion born in my heart, kindness practiced in the world", it has devoted itself to dozens of public welfare undertakings such as student assistance, poverty alleviation, disaster relief, and orphan assistance, with cumulative donations of more than 200 million yuan in money and materials to society, and established two major platforms: the Blu-ray Student Assistance Fund and Blu-ray Volunteers. For many consecutive years, it has held large-scale public welfare activities such as "Holding Hands with Rural Teachers" and "Caring for Left-behind Children". Blu-ray Real Estate continues to devote itself to public welfare undertakings, repaying society with real actions, and has won widespread respect and praise.