Huamengxing Sports

As the official operator of the Little CBA, Huamengxing Sports focuses on the research and promotion of basketball programs for children aged 3-8. Its main businesses include curriculum development, teacher training, children's training, club operation, sports events, and the development of related supporting sports equipment. Headquartered in Guangzhou, it serves the whole country, with subsidiaries/offices established in Shenzhen, Dongguan, Zengcheng, Foshan, Nanchang, Zhengzhou, Jiangsu, Shenyang, Guizhou, Yunnan, and other places. As of September 2021, the number of employees has reached 300-400. It currently has 5 experimental kindergartens as R&D bases and has formed an expert advisory group for children's sports from both sides of the Taiwan Strait, Japan, and South Korea as its R&D team.

Huamengxing has more than 200 partners nationwide, covering 150 cities, and has cooperated with more than 12,000 kindergartens. Since 2016, it has hosted an annual national children's basketball carnival, covering 28 provinces and 170 city divisions, with a cumulative participation of more than 5,000 kindergartens and over 100,000 children. The Chinese Basketball Association is also an official supporting unit of the carnival. The U6 competition rules independently formulated by Huamengxing have been widely recognized.

In January 2018, Huamengxing received its first capital investment, securing over 20 million yuan in Series A financing. It has successively established strategic partnerships with major brands such as FIBA, CBA, Chimelong, Yao Foundation, Li-Ning, and Zhuoya Education. It is hailed as the number one brand in Chinese children's basketball. As stated in an article by the China Preschool Education Annual Conference: In China, children's basketball is almost synonymous with Huamengxing.